




**Objective:** Define, agree upon, and execute Marketing strategies jointly with Commercial Managers (Self-Service, Food Service, Wholesale, and Semi-Wholesale) according to the different types of customers and consumers, ensuring achievement of commercial objectives and market needs. **Activities:** * Respond to requests made by commercial channels, aligned with Marketing needs and strategies, ensuring continuous and efficient operational service. * Propose and implement channel-specific Marketing strategies according to the commercial needs of customers/consumers across commercial channels, guaranteeing their acquisition and retention by the company. * Implement strategies that motivate the sales force and promoters within commercial channels, as well as essential elements and tools contributing to achieving defined objectives. * Propose and implement Trade Marketing strategies according to commercial channel needs (portfolio, pricing proposals, promotions, point-of-sale materials), contributing to consumer purchase development and experience. **Knowledge:** Language: English Strategies and performance metrics In-store communication strategy—implementation of execution at points of sale; Continuous improvement of customer experience **Experience in:** * Sales across different channels * Development of point-of-sale activity strategies * Trade marketing * Communication with sales force—sales personnel **Benefits beyond legal requirements:** * 30-day Christmas bonus (8.5 %) * Savings fund * Annual performance bonus (15 days) * Life insurance * Major medical expenses insurance * Funeral assistance * Perfect attendance days * Special discounts at Salud Digna and SuKarne


