Digital Marketing Specialist

Description

Summary: We are seeking a results-oriented Digital Strategist / Marketing Specialist focused on lead generation and customer acquisition through digital channels, developing and optimizing campaigns. Highlights: 1. Develop and optimize digital marketing strategies for lead generation and growth 2. Plan, launch, and optimize digital advertising campaigns across platforms 3. Analyze campaign performance and use insights for data-driven decisions **About Us** We create **strategic campaigns and content** that generate measurable results. From startups and small businesses to growing organizations, we help clients reach their goals through data\-driven strategies and innovative digital solutions. Our approach combines creativity, analysis, and industry expertise to position our clients as leaders in their markets. **Position Summary** We are seeking a **results\-oriented Digital Strategist / Marketing Specialist** focused on **lead generation and customer acquisition through digital channels**. The ideal candidate is a marketing professional who can plan, execute, and optimize **digital campaigns**, analyze data, identify market trends, and ensure clients receive measurable outcomes from every initiative. **Key Responsibilities** **Digital Strategy \& Planning** * Develop, review, and optimize digital marketing strategies focused on lead generation, conversion, and revenue growth. * Conduct market research, competitor analysis, and audience insights to identify trends and opportunities. * Plan, launch, and optimize digital advertising campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and other relevant channels. * Implement SEO best practices and web analytics tools (Google Analytics, Google Tag Manager, Looker Studio, or similar) to maximize online visibility and performance. **Lead Generation \& Performance Marketing** * Design and execute strategies to generate high\-quality leads and convert them into customers through digital platforms, websites, and sales funnels. * Create, implement, and manage sales cycles using CRM systems. * Develop and optimize marketing funnels and campaigns to improve engagement, conversion rates, and ROI. * Implement conversion strategies and lead nurturing processes across multiple platforms, with campaigns targeting audiences in both the U.S. and Mexico. **Data Analysis \& Reporting** * Track, measure, and report results based on KPIs and predefined goals. * Analyze campaign performance and use insights to refine strategies, identify growth opportunities, and support data\-driven decision\-making. * Prepare clear, actionable reports for internal teams and clients. **Tools \& Technical Skills** * Proficiency in Google Ads, Meta Ads, TikTok Ads, and other digital marketing platforms. * Strong knowledge of SEO, analytics tools, marketing automation software, and CRM systems. * Experience creating and offering digital products. * Basic knowledge of **HTML and CSS for email marketing** is a plus, enabling collaboration with designers and developers and ensuring campaigns are optimized for both performance and user experience. **Qualifications** * Proven experience in digital marketing, lead generation, performance marketing, and sales funnel creation. * Experience with market research, competitor analysis, and data\-driven decision\-making. * Results\-driven, highly detail\-oriented, and committed to working based on measurable results. * Excellent communication skills and ability to collaborate in a multicultural team. Job Type: Full\-time Pay: From $17,000\.00 per month Application Question(s): * Please describe your experience using digital marketing platforms such as Google Ads, Meta Ads, TikTok Ads, email marketing tools, and CRM systems. Include the types of campaigns you managed, your role in them, and any measurable results you achieved. * How do you use data to refine strategies, improve conversion rates, or identify new growth opportunities? * Do you have experience with SEO best practices, HTML/CSS for email campaigns, or marketing automation software? Work Location: Hybrid remote in 44160, Americana, Jal.