Job Summary: We are seeking a strategic Multimedia Designer to lead the agency’s digital presence and BTL campaigns, executing content and growing the agency’s social media channels. Key Highlights: 1. Lead the digital strategy of a BTL agency 2. Real projects, events, and brand experiences 3. Creative and collaborative environment At Madison, we’re looking for your talent! We are an agency dedicated to building brand experiences with nearly 10 years in the market… We’re looking for your talent as a Multimedia Designer. **What will you do?** You will be the strategic mind behind the agency’s **digital presence and its BTL campaigns**, leading content execution, real-time event coverage, and social media growth. **Responsibilities** * Define and execute the **social media strategy**, aligned with BTL campaigns and events. * Lead **real-time digital coverage** of activations and brand experiences. * Plan, schedule, and supervise content publication. * Analyze metrics, generate reports, and propose **continuous improvements**. * Coordinate with **creative, production, and account teams**. * Guide and provide feedback to **junior and mid-level** team members. * Define, together with the creative team, the agency’s **digital strategy**. * Establish and execute **KPIs for growth, engagement, and performance**. **Ideal Candidate Profile** * Bachelor’s degree in **Communication, Marketing, Advertising, Business Administration, or related field**. * **3 to 6 years** of experience in **BTL or advertising agencies**. * Experience managing **multiple brands and integrated campaigns**. * Experience in **events, activations, and live coverage**. **Key Knowledge Areas** * Social media management: **Instagram, Facebook, TikTok, X, and LinkedIn**. * Digital copywriting and **storytelling**. * KPI analysis: engagement, reach, growth, and performance. * Brand guidelines and basic crisis management. **Tools** * Meta Business Suite, Hootsuite, or similar platforms. * Basic image and video editing (Canva, CapCut; Adobe preferred). **Language** * **Advanced English (preferred)** **Matching Skills** * Creativity and speed of execution * Excellent spelling and writing skills * Organization and management of multiple accounts * Ability to work under pressure and meet deadlines * Results- and engagement-oriented mindset **What We Offer** * Lead the **digital strategy** of a BTL agency * Real projects, events, and brand experiences * Creative and collaborative environment * Professional growth and strategic visibility **Work Location:** Letrán Valle, Benito Juárez (5-minute walk from División del Norte metro station) **Schedule:** Monday to Friday, onsite, 10:00 AM – 7:00 PM **If interested, please send your CV to talent@madison.mx or apply through this platform.** *At Madison, we value your talent and therefore do not discriminate based on race, religion, health condition, gender identity, sexual orientation, marital status, nationality, disability, or any other circumstance. We also oppose forced or child labor.* Employment Type: Full-time Salary: $1\.00 \- $2\.00 per month Workplace: Onsite