Senior Category Executive CATMAN NARTD

Description

Position Summary: We are seeking a Category Executive with experience in category management in retail to optimize assortment, pricing, and promotion strategies. Key Highlights: 1. Provides wellness, hydration, and nutrition to Mexican families 2. "People First" philosophy for holistic experiences 3. Maximizing capability development and value proposition Santa Clara is the dairy company of Coca-Cola FEMSA Mexico, delivering wellness, hydration, and nutrition to Mexican families through options, portion sizes, and solutions tailored to diverse tastes, needs, and lifestyles. We seek talent eager to maximize their capabilities and become part of our comprehensive Value Proposition. Our core pillar is the "People First" philosophy, enabling holistic and unique experiences that integrate each team member's personal life stage and professional career phase. *Join Our Team!* **Experience Required:** * 3–5 years of category management experience in retail, preferably managing key accounts such as Walmart or large-format supermarket chains. * Experience in commercial negotiation and in developing and implementing assortment, pricing, and promotion plans for retail chains. * Cross-functional collaboration with commercial, trade marketing, logistics, and finance teams to ensure category execution and profitability. * Experience tracking category KPIs: sell-out, sell-in, market share by channel, inventory turnover, and margin contribution. * Participation in new product launches, portfolio optimization, and shelf space improvement initiatives. **Technical Knowledge:** * Proficiency in category management, planograms, assortment calibration, and pricing strategy for modern retail. * Advanced Excel skills (pricing models, elasticity analysis, forecasting) and experience with BI tools (Power BI, Tableau, Scintilla JDA Space Planning / Spaceman). * Understanding of trade terms, commercial agreements, billing policies, and conditions for key retailers such as Walmart. * Analytical skills to interpret consumer, sales, and turnover data and translate insights into tactical and strategic action plans. * Knowledge of in-store promotion execution and point-of-sale visibility tactics (POP, endcaps, cross-merchandising). **Responsibilities:** * Design and execute the category strategy for the Walmart account, optimizing assortment, pricing, and promotions to maximize sell-out and profitability. * Negotiate commercial agreements, listing conditions, shelf space, and promotions with the retailer’s buying team and category managers. * Develop planograms and display guidelines, coordinate implementation, and verify compliance at store or distribution center level. * Monitor category performance via periodic reports, identify opportunities, and propose corrective and growth-oriented action plans. * Collaborate with trade marketing, shopper marketing, and sales force teams to execute campaigns, POP materials, and in-store activations. * Coordinate new product launches and special promotions with logistical planning to ensure availability and minimize stockouts. * Analyze price elasticity, product mix, and consumer behavior within the retail chain to inform pricing and promotional recommendations. * Participate in regular client meetings, presenting results, plans, and justifying commercial investments. * Document processes, agreements, and key learnings to replicate best practices across other accounts or regions. **Competencies:** * Results orientation with focus on sales and profitability growth. * Analytical ability and attention to detail. * Negotiation and interpersonal skills for effective engagement with key clients. * Clear communication and ability to present commercial and strategic information. * Proactivity, organization, and ability to manage multiple priorities. * Collaborative mindset and ability to align actions across internal departments and clients. **Education:** Bachelor’s degree completed in Business Administration, Marketing, Economics, Industrial Engineering, or related field. Postgraduate studies or certifications in category management, pricing, or commercial analytics are preferred. **Our Value Proposition:** *Competitive salary plus benefits exceeding statutory requirements. Comprehensive benefits package, continuous training, and professional development opportunities.* Santa Clara is the dairy company of Coca-Cola FEMSA Mexico, delivering wellness, hydration, and nutrition to Mexican families through options, portion sizes, and solutions tailored to diverse tastes, needs, and lifestyles. We seek talent eager to maximize their capabilities and become part of our comprehensive Value Proposition. Our core pillar is the "People First" philosophy. *Join Our Team in Mexico City!* Department Commercial Position Category Executive – CATMAN Locations Santa Fe Corporate Office Employment Type Full-time Contact Carlos Figueroa, Corporate Talent Attraction Executive – Human Resources