Social Media Specialist.

Description

Job Summary: Design, execute, and optimize the social media strategy to strengthen digital presence, increase engagement, and contribute to business objectives. Key Highlights: 1. Manage social media campaigns focused on business objectives. 2. Analyze metrics and optimize campaigns in real time. 3. Collaborate with design and content teams to produce creative assets. Job Objective: Design, execute, and optimize the organization's social media strategy to strengthen the brand's digital presence, increase audience engagement, and contribute to achieving business objectives through relevant content, effective campaigns, and performance analysis. Requirements: **Bachelor’s degree in Marketing, Communications, Advertising, or related field. (Graduated or internship candidate) **2–4 years of experience managing social media with a focus on campaigns. **Experience executing paid campaigns (Meta Ads, TikTok Ads, optionally Google Ads). **Experience in content scheduling, publishing, and management. **Knowledge of metric analysis (reach, engagement, CTR, conversions). **Experience writing copy and coordinating with design/creative teams. **Understanding of digital trends and audience behavior. **Experience with tools such as Meta Business Suite, TikTok Business Center, Metricool, Hootsuite, or similar. **Ability to execute quickly, stay organized, and track multiple campaigns. Responsibilities: *Plan and execute social media campaigns aligned with business objectives (sales, leads, awareness). *Configure, launch, and optimize paid campaigns (Meta, TikTok). *Develop content calendars focused on active campaigns. *Write persuasive copy aligned with each campaign. *Coordinate with design and content teams for asset production (creatives, videos, reels, etc.). *Publish, monitor, and conduct daily follow-up on campaigns. *Optimize campaigns in real time based on performance (targeting, budget, creatives). *Analyze results and generate performance reports. *Identify content/campaign trends and opportunities. *Ensure brand consistency across all channels. *Collaborate with eCommerce and sales teams to align campaigns with business objectives. Job KPIs (non-negotiable): -->ROAS (Return on Ad Spend) -->CTR (Click-Through Rate) -->Cost per Result (CPC / CPA) -->Conversions / Sales Generated -->Reach and Impressions -->Engagement Rate -->Community Growth -->Campaign Calendar Adherence Job Offer: **Base salary of $16,000 to $18,000. **Statutory benefits (IMSS, Christmas bonus, vacation). **On-site work mode. **Monday to Friday, 9:00 AM to 6:00 PM. -Requirements- Minimum education: Higher education – Bachelor’s degree 2 years of experience Languages: English Age: between 25 and 35 years old Keywords: specialist, especialista, smo, social, red, community, medios, media