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Content and Coverage Executive
$MXN 13,000-18,000/year
Indeed
Full-time
Onsite
No experience limit
No degree limit
Av Enrique Díaz de León Sur 238, Col Americana, Americana, 44160 Guadalajara, Jal., Mexico
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Description

Job Summary: Develop, coordinate, and oversee the digital content strategy to ensure a clear and relevant institutional narrative. Key Responsibilities: 1. Design and implement social media content strategy. 2. Develop institutional editorial lines and narratives. 3. Participate in crisis management and reactive communication strategies. **Job Objective:** Develop, coordinate, and oversee the digital content strategy, ensuring a clear, consistent, and aligned institutional narrative—transforming information into clear, timely, and relevant messages. Responsibilities * Design and implement the social media content strategy. * Develop institutional editorial lines and narratives. * Supervise and approve graphic, audiovisual, and copy content prior to publication. * Align content with digital planning and listening teams to maximize reach and relevance. * Translate actions, programs, and results into clear and effective messages. * Adapt content to current events, relevant occasions, and sensitive topics. * Participate in crisis management and reactive communication strategies. * Review editorial calendars and ensure their proper execution. Requirements * Bachelor’s degree in Communication, Journalism, Marketing, or related field. * Proven experience in content creation and management. * Excellent writing and narrative skills. * In-depth knowledge of social platforms and digital formats. * Analytical ability and capacity to adapt to diverse contexts. Benefits * Competitive salary commensurate with experience. * Opportunities for professional growth. * Ongoing training on digital communication trends. * Collaborative and innovative work environment. Employment Type: Indefinite-term position Salary: $13,000.00 - $18,000.00 per month Work Location: On-site employment

Source:  indeed View original post
Juan García
Indeed · HR

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