Digital Trafficker

Description

Job Summary: Plan, execute, and optimize digital advertising campaigns to generate qualified leads and increase scheduled appointments. Key Highlights: 1. Campaign management and scaling on Google Ads and Meta Ads. 2. Campaign optimization focused on CPL and ROAS. 3. Analytical mindset and results-oriented approach. Media Traffic Specialist (Google & Meta Ads) Job Objective: Plan, execute, and optimize digital advertising campaigns focused on generating qualified leads and increasing scheduled appointments. Responsibilities * Create, manage, and scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram). * Optimize campaigns with a focus on cost per lead (CPL) and return on ad spend (ROAS). * Implement and monitor pixels, conversions, and events (GA4, Tag Manager). * Analyze key metrics: CTR, CPC, CPL, conversion rate. * Propose targeting, audience, and remarketing strategies. * Coordinate with marketing and sales teams to improve lead quality. * Generate weekly reports and proposals for continuous improvement. * Conduct ongoing A/B tests (creatives, copy, landing pages). Ideal Profile * +1 year of experience managing performance campaigns. * Proven experience in lead generation. * Proficiency in Google Ads and Meta Business Manager. * Knowledge of conversion funnels and CRO. * Analytical and results-oriented mindset. * Proactive, strategic, and capable of scaling budgets. Employment Type: Full-time Salary: $15,000.00 per month Work Location: On-site employment