Job Summary: We are seeking a Content Strategist & Community Manager who combines strategy, creativity, and advanced AI usage to generate high-impact content and manage communities in the healthcare sector. Key Highlights: 1. Design, execute, and optimize always-on content aligned with the Growth OS. 2. Advanced and demonstrable use of generative AI tools within the workflow. 3. Simultaneous management of multiple accounts in an agency environment. **Content Strategist & Community Manager (AI-Augmented)** =========================================================== CDMX | Agency model | Healthcare sector | Multi-account At **Capptus Edge**, we seek someone who thinks of content as a system—not as isolated pieces. Someone who blends strategy, creativity, and advanced AI usage to build content calendars that truly move the business needle. This role is critical for designing, executing, and optimizing always-on content aligned with the Growth OS (Root, Flow, Grow, Nourish). **Responsibilities** --------------------- ### **1️⃣ Monthly Calendar Creation (Core Responsibility)** * Strategic and creative development of monthly social media calendars (organic + paid). * Generation of concepts aligned with digital trends, culture, and current events. * Use of generative AI (Claude, GPT, Midjourney, Ideogram) as a co-pilot: + Draft generation. + Iteration of variants. + A/B testing of hooks. + Always guided by human editorial judgment. * Building and maintaining prompt libraries and brand voice templates per client. * Strategic presentation to clients: explaining not only *what*, but *why this moves the needle*. * Proposal of engagement formats, activations, and interactive content. * Collaboration with design and paid media teams to ensure visual coherence and performance. * Multiformat adaptation: feed, reels, stories, TikTok, LinkedIn, X, YouTube. * Strict adherence to deliverables in volume and quality. ### **2️⃣ Community Management** * Strategic monitoring and response to comments and messages. * Crisis handling and timely escalation. * Generation of organic conversation aligned with brand personality. * Identification of community insights to optimize content. * Tracking of healthcare sector digital trends and conversations. ### **3️⃣ Agency Environment Operations** * Simultaneous management of multiple accounts. * Agile response to urgent requests. * Adaptation to rapid changes and continuous feedback. * Cross-functional coordination with design, performance, and account teams. ### **4️⃣ Content Creation & Strategy (AI-Augmented)** * Design of always-on strategies for multiple brands. * Production and coordination of multiformat content: + Carousels + Reels + Newsletters + Blogs + Video scripts + Infographics + Podcasts * Use of AI for research, conceptual visual generation, assisted editing, transcription, and repurposing. * Implementation of AI-powered social listening to detect real-time trends. * Business-impact measurement: + Strategic engagement + Share of voice + Earned media + Contribution to pipeline + CTR, reach, and conversion **Ideal Profile** ================ **Experience** --------------- * 2–4 years in copywriting, content, and/or community management (agency or brand). * Proven experience managing high-volume, fast-paced accounts. * Advanced and demonstrable use of generative AI tools in your workflow. * Experience developing content for both organic and paid channels. * Proficiency in native platforms and formats: Meta (FB/IG), TikTok, LinkedIn, X, YouTube. * Impeccable Spanish writing and functional English (copy that sounds human). * Experience presenting to enterprise clients. * Business-oriented strategic thinking (traffic, conversion, retention). * Availability to work on Mexico time (CST) from CDMX and attend in person when required. **Technical Knowledge** -------------------------- * Strategic content planning. * Salesforce Marketing Cloud or marketing CRM tools. * SEO and SEM applied to content. * Basic video editing and design (Canva Pro, CapCut, Figma, Adobe Express). * Social listening tools (Brandwatch, Sprout, Mention, Hootsuite). * Meta Business Suite and Creator Studio. * Deep understanding of Instagram, Facebook, and TikTok trends. * Performance metrics (engagement, CTR, reach, conversion). * Social-first digital advertising copywriting. * Excellent spelling. Work model: Hybrid Full-time SGMM If you’re passionate about creating content, engaging with communities, and leveraging technology—we want to meet you!