Graphic Design Lead

Description

Job Summary: We are seeking an experienced Graphic Designer to create attractive visuals, maintain brand identity, develop digital and audiovisual projects, and manage area-specific projects with a user experience focus. Key Responsibilities: 1. Maintain and unify the brand identity of Grupo Becm and its businesses. 2. Create digital graphic materials for internal or commercial use. 3. Development of websites, landing pages, and e-commerce platforms. JOB OBJECTIVE: - Produce auxiliary graphic resources necessary to visually, attractively, and clearly communicate the company’s goals, as well as its services and products offered to clients and partners. - Uniformly safeguard and maintain the brand identity of Grupo Becm and its business lines, as well as project identities, while also supporting the creation of brand identities for partners or clients lacking one—or those seeking a brand identity refresh. - Pay close attention to detail, user interactions, and target user experiences to foster emotional connections through aesthetics, sensations, and sensory appeal. - Develop and communicate projects with the area team and/or project teams. - Develop digital graphic materials for internal or commercial use. - Develop digital projects for the company, clients, and partners, with a user-centered approach. AUTHORITIES AND RESPONSIBILITIES - Manage projects entering and being developed within the area. - Manage tasks and pending items among area members, including tracking deadlines for delivery. - Ensure consistent and coherent visual communication aligned with brand guidelines upon delivering outputs. - Design presentations, infographics, and digital graphic materials adhering to brand identity. - Design and develop websites, landing pages, and e-commerce platforms. - Develop basic audiovisual materials for tutorials or visual support on websites / landing pages. EDUCATION: Advanced student, technical graduate, or recent graduate in Graphic Design, Digital Design, or related field. EXPERIENCE: Minimum 2 years of professional graphic design experience, supported by a strong portfolio demonstrating versatility in using digital design tools. HARD SKILLS: Advanced proficiency level • Adobe Creative Cloud (Expert): Absolute mastery of key software such as Adobe Illustrator (vector brand design) and Photoshop (retouching and mockups). • Digital and Social Media Design: Experience creating assets with correct technical specifications for various channels (banners, social media, email marketing), optimized for file size and resolution. • Video Editing and Motion Graphics: Ability to produce simple videos or animations (basic motion graphics in After Effects or Premiere) for digital ads and dynamic social media content. • Print Production and Final Artwork: Knowledge of final artwork processes and file management for printed materials (brochures, business cards, etc.). • Typography and Color Theory: Strong knowledge of typography and color theory applied to branding, ensuring clear and consistent messaging aligned with brand identity. • Prototyping Tools Proficiency: Operational experience with Figma or Adobe XD. Must be able to create screens, use auto-layout, export assets, and navigate shared prototypes. • Design System Maintenance: Ability to organize and update components and tokens (colors, typography) within the design library to ensure business-wide consistency. • UI Design Principles: Basic understanding of UI theory, including typography, visual hierarchy, color usage, and layout for clean, functional interfaces. • Handoff File Preparation: Ability to accurately document design specifications (specs). • UX Research Techniques (Support): Ability to transcribe, tabulate, and organize usability test and interview data under guidance from the lead designer. -Requirements- Minimum education: Higher education – Bachelor’s degree 3 years of experience Age: between 20 and 52 years Knowledge: Content creation, Graphic design, Video editing, Resources Willingness to travel: Yes Willingness to relocate: Yes Keywords: resident, supervisor, sub-manager, coordinator, manager, captain, graphic, grafico, grafista