Digital Marketing Manager

Description

Summary: Seeking a results-driven Digital Marketing Manager (B2B) to lead and scale marketing strategy across various channels, combining strategic leadership with hands-on execution to drive measurable pipeline and revenue impact. Highlights: 1. Lead and scale B2B marketing strategy with hands-on execution 2. Own full marketing funnel from demand generation to performance optimization 3. Drive measurable pipeline and revenue impact in a fast-paced environment **Job Title: Digital Marketing Manager (B2B)****Position Type:** Full\-Time, Remote **Working Hours:** U.S. Eastern Time (EST) **About the Role** Our client is seeking a results\-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands\-on execution and is ideal for a growth\-minded marketer who thrives in fast\-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact. The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high\-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution\-focused, and comfortable balancing strategy with day\-to\-day campaign management. **Responsibilities****Strategy \& Marketing Leadership*** Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals * Own the marketing funnel end\-to\-end, from awareness and demand generation through lead nurturing and conversion * Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives * Build, manage, and mentor high\-performing marketing resources, agencies, or contractors as needed * Identify scalable growth opportunities across acquisition, retention, and brand channels **Campaign Management \& Growth Execution*** Lead and optimize multi\-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content * Manage budgets and allocate spend strategically to maximize ROI and efficiency * Oversee campaign messaging, positioning, and creative direction to maintain brand consistency * Launch and manage performance\-driven campaigns focused on pipeline growth and customer acquisition * Test new acquisition channels, campaign structures, audiences, and messaging to improve results **Analytics, Optimization \& Reporting*** Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution * Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools * Use data\-driven insights to refine targeting, messaging, budget allocation, and campaign strategy * Present actionable recommendations and performance updates to leadership regularly * Continuously optimize campaigns through A/B testing and experimentation **Content, Branding \& Messaging*** Collaborate with content, design, and technical teams to ensure cohesive execution across channels * Guide messaging strategy and brand positioning to strengthen market visibility and engagement * Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets * Ensure all marketing efforts align with brand voice, customer pain points, and business objectives **Cross\-Functional Collaboration*** Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment * Coordinate with operations and product stakeholders to ensure marketing supports business priorities * Contribute to broader growth strategy discussions and go\-to\-market initiatives **What Makes You a Perfect Fit*** Strategic thinker who connects marketing execution to business outcomes * Hands\-on operator comfortable managing campaigns and optimizing performance directly * Data\-driven marketer who thrives on experimentation, testing, and continuous improvement * Creative storyteller capable of building compelling brand and campaign messaging * Strong communicator and collaborative leader who works effectively across teams **Required Experience \& Skills*** Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager * Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels * Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems * Experience balancing strategic planning with hands\-on execution * Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly * Excellent leadership, communication, and project management skills **Preferred Experience \& Skills*** Experience leading marketing functions in B2B service\-based, SaaS, or professional industries * Background in account\-based marketing (ABM) or performance\-driven demand generation * Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo * Experience managing cross\-functional marketing teams or external agencies * Strong branding, storytelling, and positioning capabilities * Experience scaling marketing systems in high\-growth environments **What Does a Typical Day Look Like?** A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will: * Review campaign dashboards and optimize active marketing initiatives * Collaborate with leadership, sales, and content teams to align priorities and messaging * Launch and refine campaigns across paid and organic channels * Monitor lead flow, pipeline quality, and funnel conversion performance * Test new acquisition ideas, audience segments, creatives, and messaging strategies * Analyze campaign data and prepare actionable reports and recommendations In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact. **Key Metrics for Success (KPIs)*** Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) * Customer Acquisition Cost (CAC) and Marketing ROI * Website traffic and conversion rate growth * Lead\-to\-opportunity and opportunity\-to\-customer conversion rates * Paid campaign performance and ROAS * Brand visibility, engagement, and audience growth across channels **Interview Process*** Application Review – Assessment of experience and role alignment * Initial Interview – Discussion of background, marketing expertise, and growth mindset * Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities * Final Interview – Leadership and culture fit discussion with the client team * Offer \& Background Verification \#DigitalMarketing \#B2BMarketing \#GrowthMarketing \#DemandGeneration \#PerformanceMarketing \#MarketingManager \#LinkedInAds \#GoogleAds \#LeadGeneration \#RemoteJobs \#MarketingLeadership \#InboundMarketing \#OutboundMarketing \#ABM \#HubSpot \#MarketingJobs