Performance Marketing Manager

Description

Summary: Seeking a Performance Marketing Manager to own paid media strategy, execution, and optimization across various platforms, focusing on generating qualified leads and revenue through data-driven approaches. Highlights: 1. Own full-funnel performance marketing strategy and execution 2. Direct impact on revenue and growth 3. Work in a data-driven, results-focused environment **Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)****About the Role** We’re hiring a **Performance Marketing Manager** who knows how to turn ad spend into **qualified leads and revenue**. You’ll own **paid media strategy, execution, and optimization** across Google, Meta, LinkedIn, and emerging channels. This is a hands\-on role with clear accountability — not just managing campaigns, but improving **CPA, ROAS, and pipeline growth** month over month. If you think in funnels, test relentlessly, and make decisions based on data — this role is for you. **Responsibilities****Paid Media Strategy \& Execution*** Build and manage campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok** * Design and execute **full\-funnel B2B lead generation strategies** * Launch campaigns end\-to\-end (structure, targeting, tracking, creatives, optimization) * Write **high\-converting ad copy** and collaborate on creative production * Align messaging across paid, organic, and content channels **Optimization \& Scaling*** Monitor campaigns daily and make **data\-driven optimizations** * Run structured **A/B tests** across creatives, audiences, bidding, and landing pages * Optimize budgets and targeting to improve **CPA, CPL, and ROAS** * Identify and scale high\-performing campaigns while maintaining efficiency * Stay updated on platform changes, algorithms, and privacy updates **Analytics \& Reporting*** Track key metrics: **CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)** * Use **Google Analytics (GA4\), Google Tag Manager, and platform dashboards** to evaluate performance * Build clear reports with insights and actionable recommendations * Translate data into strategy improvements **Cross\-Team Collaboration*** Work closely with marketing and sales teams to align campaigns with **revenue goals** * Provide data\-backed feedback on creatives and messaging * Contribute to broader growth initiatives across paid, content, and lifecycle marketing **Requirements*** 3\+ years of hands\-on experience managing **paid media campaigns (Google Ads, Meta, LinkedIn)** * Proven track record improving **CPA, ROAS, and campaign scalability** * Strong experience in **B2B lead generation and pipeline growth** * Deep understanding of **PPC fundamentals** (bidding, targeting, retargeting, funnel optimization) * Experience with **conversion tracking, pixels, UTM tracking, and attribution models** * Proficiency in: * + Google Analytics (GA4\) + Google Tag Manager * Ability to independently launch and optimize campaigns end\-to\-end * Strong **ad copywriting and testing mindset** **Nice to Have*** Experience with **CRM and marketing automation tools** (HubSpot, Salesforce, Marketo) * Funnel optimization and advanced audience segmentation experience * Google Ads or Meta certifications * Experience managing multiple accounts or large ad budgets * Familiarity with **creative tools** (Canva, Adobe Creative Suite) **Tools \& Tech*** Google Ads * Meta Ads (Facebook/Instagram) * LinkedIn Ads * X (Twitter), Reddit, TikTok Ads * Google Analytics (GA4\) * Google Tag Manager * CRM tools (HubSpot, Salesforce, Marketo) **Why Join*** Own full\-funnel **performance marketing strategy and execution** * Direct impact on **revenue and growth** * Work in a **data\-driven, results\-focused environment** * Opportunity to scale campaigns across multiple platforms and budgets * Fully remote role with high ownership and autonomy **Apply Now** If you’re a **Performance Marketing Manager who can turn ad spend into pipeline and revenue**, we’d love to hear from you. Apply now and help scale high\-performing paid campaigns across multiple platforms.