Description
**CBD WHLS KAE Accounts**
Function: CD
Scope: Local
Location: Tijuana
Terms \& Conditions: Full-time.
POSITION PURPOSE
Unilever is the place where you can realize your purpose through your work: building a better business and a better world. The purpose of this position is to develop customers by correctly implementing category strategies. Execute commercial plans for customers across various sales formats—including Wholesale, Distribution Routes, Minisupers, and Cash \& Carry—with the objective of achieving growth in each category in terms of Sell-in, Sell-out, Numeric Distribution, and Profitability, while developing strategies aligned with market needs and category objectives. It is critical to remain on the front line to identify customer and consumer needs across sales formats, enabling joint development of category plans to meet objectives. Proper portfolio management. Flawless execution of promotional plans at the point of sale. Negotiation with customers on growth plans. Development of the sales advisory team.
KEY RESPONSIBILITIES
* Utilize data analytics to convert customer and market needs into category-specific opportunities and actions.
* Implement each category’s strategy to achieve growth in Sell-out (SO) and numeric distribution of category priorities.
* Monitor the Annual Growth Plan, identifying category-level opportunity areas to achieve annual objectives.
* Monitor the Portfolio Process to meet the monthly overdue target.
* Identify the Full Pack plan for priorities by collaborating jointly with CSP to define the strategy for execution with the customer.
* Train the sales force and monitor implementation through weekly branch visits to ensure correct plan execution.
* Execute the maximum mix to ensure higher profitability for the Wholesale, Distribution Routes, C\&C, and Minisupers channels.
* Manage self-service planograms for implementation at Minisuper and Cash \& Carry customers.
* Manage promotional activities to ensure execution at Minisupers and Cash \& Carry.
* Use Power BI to conduct Sell-out (SO) diagnostics and identify category-level opportunity areas.
* Visit each customer’s CEDIS to ensure accurate communication of category strategies and plans.
* Conduct monthly P\&L reviews with the customer to identify opportunities and define an improvement action plan.
EXPERIENCE AND QUALIFICATIONS
* Completed degree in Marketing, Sales, International Business, or Administration.
* 4\-5 years of experience.
* Knowledge of finance.
* Proficiency in Excel (Pivot Tables and Database Management).
* Power BI, PowerPoint, Nielsen.
* Market development skills.
* Negotiation and team leadership skills.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.