Marketing Specialist

Description

Position Summary: We are seeking an experienced Marketing Specialist to plan, execute, and optimize digital campaigns, strengthen our online presence, and engage with the community. Key Highlights: 1. Design and manage innovative institutional campaigns 2. Effectively manage the digital advertising budget 3. Analyze results to optimize fundraising strategies At **Pediatric Oncology Center**, we aim to enhance our digital presence and strengthen our connection with the community. Therefore, we are looking for a Marketing Specialist responsible for planning, executing, and optimizing our institutional campaigns. **Key Responsibilities** ***1\. Campaign Planning and Strategy*** * **Creative Development:** Design the concept, messaging, and communication objectives for each brand campaign under their responsibility. * **Editorial Calendar:** Develop and manage the monthly content calendar across all digital platforms, ensuring consistent and strategic presence. * **Media Budget:** Manage and optimize the allocated digital advertising budget for brands under their responsibility. ***2\. Execution and Community Management*** * **Social Media Management:** Publish and monitor daily content on social media platforms according to the established plan. * **Community Engagement and Response:** **Respond to messages, comments, and community inquiries in real time**, maintaining the institutional voice and immediately routing prospects to the fundraising team. * **Event Coverage:** Generate live content (stories, reels, livestreams) during brand events and activations. ***3\. Analysis and Optimization*** * **Lead Monitoring:** Categorize and conduct initial follow-up on leads generated through digital platforms. * **Results Reporting:** Prepare monthly reports measuring reach, engagement, and, most importantly, campaign effectiveness in fundraising. * **Tactical Adjustment:** Propose immediate strategic adjustments based on daily post performance. **Requirements** * Completed Bachelor’s degree in Communications or Marketing * Proficiency with digital platforms (Facebook, Instagram, Twitter, LinkedIn) * 2–3 years of experience in a similar role Salary: $17,550.00–$19,500.00 per month Benefits: * Company parking * Free parking * Complimentary uniforms Workplace: On-site employment