Media Coordinator

Description

Position Summary: Analyzes the market, develops detailed media plans, negotiates advertising space, coordinates campaigns, and monitors results to optimize investment and strengthen business relationships. Key Highlights: 1. Strategic media planning and negotiation. 2. Coordination and supervision of advertising campaigns. 3. Monitoring and analysis of results to optimize strategies. **Main Responsibilities:** **Media Planning** * Analyze the market and target audience to identify the most suitable channels (television, radio, print, digital, social media, etc.). * Develop detailed media plans including objectives, budget, timelines, and formats. **Advertising Space Procurement and Negotiation** * Contact and negotiate with vendors and media outlets to secure the best rates and terms. * Manage the purchase of advertising space, ensuring proper contracting and contractual compliance. **Campaign Coordination and Supervision** * Supervise campaign execution across various media to ensure adherence to agreed timelines and formats. * Coordinate with creative teams and external agencies to adapt content for each channel. **Performance Monitoring and Analysis** * Track campaign performance using relevant metrics and KPIs (reach, impressions, conversions, etc.). * Generate performance reports to evaluate effectiveness and propose improvements for future campaigns. **Budget Management** * Monitor the allocated media budget, ensuring efficient usage and preventing deviations. * Adjust plans and strategies based on financial availability and achieved results. **Internal and External Communication** * Maintain consistent communication with clients. * Represent the company before media outlets and vendors, strengthening business relationships. **Education:** Bachelor's degree in Advertising, Communications, or Marketing. Full-time availability. No remote work. Salary: Up to $35,000\.00 per month Benefits: * Food vouchers Workplace: On-site employment