**Responsibilities and Functions** **Strategy and Planning** * Participate in the development of annual marketing and sales plans. * Analyze market trends and propose new strategies to stay ahead of the competition. * Develop and implement the **Loyalty / CRM Plan** through **HubSpot**, including automations, segmentation, and customer tracking. * Generate relevant information about the industry and business opportunities. * Collaborate with Management and Sales in monthly meetings to share results and strategies. **Digital Management (Community & HubSpot)** * Create, schedule, and publish strategic content on social media platforms (Facebook, Instagram, LinkedIn, TikTok, and YouTube). * Manage and update contact and customer databases in **HubSpot**. * Execute email marketing campaigns and automated workflows within **HubSpot**. * Follow up on leads generated from forms, website, and social media. * Monitor interactions and maintain consistent communication with the digital community. * Prepare monthly digital performance and CRM reports. **Marketing and Projects** * Support the implementation of corporate social responsibility campaigns and special events. * Develop customized marketing projects for key clients (B2B). * Coordinate the development and execution of promotional and institutional communication strategies. * Work closely with design and sales teams to ensure visual consistency and brand messaging. * Analyze campaign results, sales, and product performance (SKU, industry, consumption occasion). * Present monthly marketing reports with performance indicators. **Requirements** * Bachelor’s degree in Marketing, Communications, or related fields. * Minimum of 1 year of experience in digital marketing or community management. * Intermediate to advanced knowledge of **HubSpot CRM** (contacts, automations, email marketing). * Proficiency in **Meta Business Suite**, **Google Analytics**, and digital copywriting. * Intermediate-advanced English (for communication with clients and suppliers in the U.S.). * Analytical skills, creativity, attention to detail, and results-oriented. Job type: Full-time Salary: $6,631.29 - $12,000.00 per month Benefits: * Savings fund * Free uniforms Work Location: On-site position