Summary: The Brand Manager drives regional marketing strategies, new product development, and P&L for assigned categories and brands, reporting to the General Manager LATAM. Highlights: 1. Develop and implement unique and efficient marketing strategies & initiatives 2. Lead new product development from conceptualization to launch 3. Manage the life-cycle and profitability of existing product lines Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive \& June. Together, we build innovative and useful products that elevate people's lives everywhere every day. **Look around your home, and you'll find us everywhere,** in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward\-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! **Position:** Brand Manager **Department:** Marketing **Work Location:** Mexico City, MX, Hybrid (work 3 days onsite) **Hybrid Schedule:** At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in\-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. **What you will be doing:** Brand Manager manages assigned product categories and reports to the General Manager LATAM.. The Brand Manager plans, develops and implements unique and efficient marketing strategies \& initiatives for the assigned categories and brands to achieve the brand/category financial targets. He/she is responsible for the category P\&L, annual and 3Y plan business planning. He/she develops assigned NPDs in line with agreed 3YP roadmap and defines product positioning, go to market approach and launch plans. * Develop the regional marketing strategy for the assigned categories of responsibility, based on a strong understanding of the target consumers, retail channel dynamics, portfolio of products and the brands under which these products are marketed. Effectively communicate the vision for these categories, providing input to the Global Category Organization (GCO) and advocating the needs of the LATAM market. Execute new product development projects, consumer research projects, go\-to\-market initiatives and advertising/promotional plans to support the overarching category strategies. Champion the efforts to maximize market share as well as profit and revenue growth. * New Products: Work with global counterparts to establish a rolling 3\-year “pipeline” of new product innovations, with a focus on delivering products on time for retailer set schedules. Marketing leads and initiates the product development process. New product development will include conceptualizing and presenting marketing strategies (i.e. product positioning, sub\-branding, feature requirements, packaging, pricing, performance claims, etc.), as well as working with the GCO, Management, Sales, Regulatory and R\&D. * Responsibilities also include using company processes to kick off new projects, managing necessary levels of consumer research, and collaborating closely with R\&D to ensure new products are delivered on schedule and at their target cost. Strong, hands\-on product development, packaging and market research experience is important to this responsibility. This includes writing copy and giving direction on packaging, manuals, websites, POP materials and other consumer\-facing aspects of the product communication. * Existing Products: Manage the life\-cycle of existing product lines. This includes ensuring the profitability of each SKU, rationalization of line extensions, meaningful positioning of brands/products within each segment, successful phase\-out of obsolete SKUs, as well as the pursuit of quality and cost improvement initiatives. * With a strong foundation in Marketing Communications, oversee advertising and promotions activities for the product categories. Work with Marketing leadership, Ad Agency and Public Relations firm to see to it that integrated marketing communications directly support the category marketing strategies with a clear and consistent brand message. * Responsibilities include developing new product launch plans, managing the marketing budget, managing the day\-to\-day agency relationships, ensuring all marketing vehicles are delivering ROI, and in many cases, leading the development of creative, copy and other collateral. * Demonstrate a strong foundation in market analysis and guide the cross\-functional team to make fact\-based decisions. Using POS data from key accounts as well as syndicated and survey data (such as Nielsen, NPD), act as the resident expert on LATAM market share, segments and trends. Possess a holistic understanding of market dynamics by routinely conducting store checks and evaluating competitive product offerings. Regularly communicate these findings to the sales and management team. * Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, call report follow ups, PowerPoint presentations, market data analysis, samples and artwork. * Some presentations and travel to key accounts may be required from time to time. * Responsible for overseeing Trade Marketing initiatives, supporting trade shows and partnering with outside vendors to develop high\-impact point\-of\-sale displays. * Develop marketing plans, business plans, sales strategies, and action plans for identified growth opportunities. * Clearly define objectives, goals, schedules, and action assignments. * Ensure the broader cross\-functional team is motivated and accountable to execute these plans. * Oversee the budget for the category / brand, ensure monthly reconciliation and quarterly match up with Finance and rest of marketing team * Collaborate with operations to ensure optimal inventory levels * Ensure adherence to rules and regulations on all matters pertaining to quality, safety \& compliance * As the ultimate owner of the category P\&Ls, work closely with Demand/Supply Planning Analysts and Sales to ensure the accuracy of sales forecasts and that the products and initiatives are in place to deliver on annual financial commitments. * Demonstrate solid and ongoing understanding of the financial performance of product categories relative to these commitments. * Work with supply chain, engineering, quality department, R\&D and creative to keep item information up\-to\-date, including product specs, part numbers, descriptions, etc. * Work with program managers, regulatory and legal to obtain and maintain documentation to support all claims and comply with internal document control processes. **Skills needed to be successful in this role:** * Solid commercial and business acumen * Project management skills * Excellent financial knowledge (Budget, P\&L, Profitability) * Cross functional knowledge * Strong MS office knowledge (ppt and xls especially) **Minimum Qualifications:** * University degree (Marketing, Economics, Business or equivalent) * 4\+ years of experience in marketing / business management within an international environment * 3\+ years of experience executing the brand manager position * 2\+ years of experience working with beauty brands * Bilingual Spanish/English (proven advanced English) oral and written. **Preferred Qualifications:** * MBA Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. \#LI\-HYBRID Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank \#1, \#2, or \#3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide. *The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.*