Job Summary: We are seeking talent specialized in data analysis, digital experience, and e-commerce optimization to ensure site health and improve the Conversion Rate, especially in softline. Key Highlights: 1. Continuous optimization of Conversion Rate and site health 2. Customer behavior analysis and insight generation 3. Direct impact on user experience and business performance **Job Description** ---------------------- If your expertise lies in data analysis, digital experience, and e-commerce optimization, we’re ready to meet you! * You will ensure the overall health of the site and continuously optimize the Conversion Rate (CR), primarily within softline categories (apparel), through in-depth analysis of customer behavior, identification of friction points across the digital journey, and generation of actionable insights that enhance user experience and e-commerce business performance. * You will continuously monitor site health, considering the customer journey, functional performance, user-visible errors, and navigation and checkout process friction. * You will analyze customer behavior across the digital journey (Home, Search, Browse, PLP, PDP, Cart, and Checkout) to identify improvement opportunities and friction points. * You will identify impacts on Conversion Rate, engagement, and revenue resulting from site experience or execution issues. * You will generate timely, data-driven alerts for teams such as Product, UX, Development, Marketing, Analytics, and Commercial. * You will prioritize findings based on business impact versus required effort, proposing clear and focused actions. * You will track identified issues to resolution and subsequently validate improvements in key metrics. * You will use tools including Google Sheets / Excel, e-commerce metrics, BigQuery, and Google Analytics for performance analysis and monitoring. **Candidate Requirements** -------------------------- * E-commerce metrics * Google Sheets / Excel * BigQuery / Google Analytics **Selection Process** ------------------------ To apply, please: 1. Apply to this position via the link 2. Check your email and confirm your account 3. Log in to AIRA and answer the requested questions and/or tests If your profile matches our requirements, we will contact you to proceed with the process. **About Us** ------------------ El Puerto de Liverpool is Mexico’s leading department store company. WITH OVER 170 YEARS IN THE MARKET, we are committed to facilitating product selection and delivering the best service to Mexican families, consistently exceeding expectations in quality, fashion, value, and customer care within a pleasant environment. We operate five business units: Liverpool Stores, Suburbia Stores, Galerías Shopping Centers, Boutiques, and Financial Services—forming a solid enterprise that offers employees financial stability and the pride of belonging to a 100% MEXICAN COMPANY. OUR MISSION IS TO SERVE OUR CUSTOMERS EVERYWHERE, EVERY DAY, FOR LIFE; our vision is to be the best choice in service, assortment, and value. Our values guide us toward teamwork, productivity, innovation, and integrity. **Our Benefits** ----------------------- * Medical insurance * Training and courses * Medical insurance * Product discounts * Grocery vouchers * Flexible working hours * Birthday day off * Additional vacation days