Brand Manager

Description

Job Summary: Pernod Ricard is seeking a Brand Manager to lead the development and execution of brand strategies in Mexico, collaborating with cross-functional teams to maximize business impact and growth. Key Highlights: 1. Lead brand and growth strategies in the Mexican market. 2. Collaborate with global and local teams to drive brand impact. 3. Manage budgets and optimize results. **Job Title: Brand Manager** **Location: CDMX** **Careers that unlock the magic of human connection.** **Who Are We?** Pernod Ricard is a global premium spirits and wine company. We are the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin and Avión™ Tequila—as well as many fine wines and exquisite champagnes! Working at Pernod Ricard is about igniting conviviality in everything we do. Derived from the French word “convivialité,” it means human connection, authenticity, friendliness and joviality. Conviviality is the energy—the central spirit—guiding how we live and work at Pernod Ricard. Here, we are team players, dream creators, pioneers, catalysts and mixologists. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential—as individuals and as a company! At Pernod Ricard, your safety and wellbeing are our top priority. Ready to work with spirit? Keep reading… **Purpose & Overall Objective: (first paragraph of the job description)** Lead the development and execution of assigned brand strategies in the Mexican market. Responsible for developing country-specific strategic plans, ensuring brand identity consistency, and working closely with local and global teams to maximize business impact and growth. **Your Responsibilities:** **(List all responsibilities from the job description)** **1. Execution of Brand Strategies in the Region** * Implement the global brand strategy in Mexico, adapting global guidelines to local specifics under the strategic direction of the Senior Marketing Manager. * Collaborate closely with global and regional teams to ensure campaigns and activations adhere to established guidelines, maintaining consistency in brand positioning and identity. **2. Portfolio Profitability and Growth Management** * Monitor and analyze brand performance at the local/regional level to optimize profitability and ensure pricing, distribution, and promotional strategies are effective. * Provide tactical recommendations on price adjustments, promotions, and product launches based on market needs and identified growth opportunities. 3. **Coordination and Collaboration with Cross-Functional Teams** * Collaborate with commercial, trade marketing, finance, and supply chain teams to ensure brand strategies are implemented efficiently and effectively. * Ensure correct execution of marketing initiatives across all channels and points of sale, aligning with global brand objectives. **4. Market, Trend, and Competitive Analysis** * Conduct market and competitive analysis to identify key growth, optimization, and brand differentiation opportunities at the local level. * Translate market and consumer insights into strategic actions that strengthen brand competitive positioning in key regional markets. **5. Innovation and New Product Activations** * Execute and track new product launches and develop innovative brand activations that drive growth and brand awareness in local markets. **6. Brand Budget Management and Optimization** * Manage the marketing budget allocated to brands under your responsibility, ensuring appropriate resource allocation to achieve profitability and growth objectives. * Monitor marketing initiative performance and adjust budget allocations as needed to optimize brand results. **7. External Stakeholder Engagement and Agency Oversight** * Build collaborative relationships with Centers of Excellence (CoE), agencies, media outlets, and other key suppliers, ensuring consistent implementation of brand strategies across all platforms and markets. * Oversee brand activations and events, ensuring alignment with strategic objectives and brand values, and adaptation to each market’s specificities. **8. Impact Measurement and KPI Tracking** * Define and monitor brand performance KPIs, evaluating campaign, activation, and strategy effectiveness across each regional market. * Continuously track market share and consumer engagement, reporting results to the Senior Marketing Manager for strategic and tactical adjustments. **Profile Requirements** **Required Academic and Professional Experience** * Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, Economics, Communications, Advertising and Public Relations, International Business, or related fields. * Experience managing **Mega Brands**. * Experience implementing **brand strategy**. * Knowledge of **ATL investment** (media, out-of-home campaigns, social media, paid media). * Experience in **BTL**, including implementation of (in-store visuals, brand ambassadors, tastings). * **Analytical profile**, capable of conducting brand diagnostics and translating data into **actionable insights** to drive growth. * Ability to **collaborate effectively** and **orchestrate projects** (Project Management competencies). * Experience in **product launches** and **localization (“tropicalization”) of products** for the local market. **Language Proficiency (English):** * Fluent – Advanced **Competencies:** *The following competencies are mission-critical for this role to drive Pernod Ricard forward. Candidates recommended for hire should score at least “Capable” in these skills.* * Entrepreneurial mindset and ability to innovate. * **Strong numerical capability** for analysis and decision-making. * Deep understanding of the **premium consumer**, and ability to reflect their expectations in brand strategies. **Other Characteristics:** * Local Contract **Life and Benefits at Pernod Ricard:** * Proud to Belong: Just as we help create meaningful moments for our customers, we lead by example every day—bringing our whole selves to work and building connections that celebrate humanity, diversity, and deep human bonds. * Empowered to Act: We set high expectations and seek to get the most out of life. Through flexibility and a hybrid work model, as well as unique learning opportunities, generous tuition reimbursement, and distinctive learning programs, we passionately develop our skill sets. * Committed to Care: We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this the Return on Responsibility. From environmental sustainability to supporting local communities, our commitment is unwavering. **Our Hybrid Work Model** At Pernod Ricard Mexico, our work philosophy celebrates the magic of human connection alongside the flexibility needed to deliver our most meaningful contributions. Our hybrid teams work remotely two days per week and three days fostering Conviviality in the office. Our teams are empowered to start and end their day at the time best suited to their lifestyle—with full team availability. **Job Posting End Date:** **Target Hire Date****:** 2026-04-29**Target End Date**: 2026-04-30