Summary: Pavago seeks an Inbound Marketer to create high-quality, thought-provoking content and execute multi-channel inbound campaigns to drive awareness, demand, and conversions. Highlights: 1. Create high-quality, value-driven, and thought-provoking content 2. Execute inbound campaigns across multiple channels 3. Optimize content based on performance, engagement, and conversion data **Job Title: Inbound Marketer** **Job Type: Full\-Time \| Remote** **Working Schedule: US Hours** **About Pavago** Pavago is a digital growth partner for fast\-moving companies. We help our clients build scalable, inbound\-driven marketing systems through high\-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution—not vanity metrics. We’re looking for an **Inbound Marketer** who understands that inbound is more than SEO—it’s about creating valuable, thought\-provoking content and distributing it across the right channels to drive awareness, demand, and conversions. **What You’ll Be Responsible For** **Content Creation \& Optimization** * Create high\-quality, value\-driven, and thought\-provoking content that educates, challenges, and builds authority * Write SEO\-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage * Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries) * Develop landing pages and conversion\-focused copy that turns traffic into qualified leads **Inbound Marketing Execution (Beyond SEO)** * Execute inbound campaigns across multiple channels, including: * + SEO \& content marketing + Lead magnets (guides, checklists, playbooks, resources) + Social media content that supports inbound distribution + Website and landing page experiences * Understand how content, distribution, and conversion work together in a full inbound funnel **Lead Magnets \& Conversion Assets** * Plan and build lead magnets that solve real user problems and capture demand * Write copy for gated assets, CTAs, thank\-you pages, and follow\-up flows * Collaborate with marketing and design teams to improve conversion rates **Research \& Strategy** * Conduct deep research on industries, competitors, and audience pain points * Identify content gaps and opportunities across the inbound funnel * Translate insights into strong content angles and inbound campaigns * Stay up to date with SEO, inbound, AI\-search, and content distribution trends **Analytics \& Performance** * Monitor and evaluate content and inbound performance using: * + Google Search Console (GSC) + Google Analytics 4 (GA4\) + SEMrush, Ahrefs, AIO * Optimize content based on performance, engagement, and conversion data * Make decisions rooted in outcomes, not just traffic **What We’re Looking For** **Must\-Haves** * Proven experience as an Inbound Marketer, Content Marketer, or Content Writer * Strong understanding of SEO, search intent, and inbound funnels * Ability to create content that drives value, not fluff * Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools * Excellent written English with strong storytelling and persuasion skills * Portfolio showing results\-driven inbound or content work * Understanding of how AI is changing content discovery and search * Familiarity with social media as a content distribution channel **Nice\-to\-Haves** * Agency experience * Experience building or promoting lead magnets * Familiarity with social media as a content distribution channel * Understanding of how AI is changing content discovery and search **Day\-to\-Day Responsibilities** * Write, edit, and optimize inbound content across multiple formats * Build and improve lead magnets and conversion assets * Collaborate with SEO, marketing, and strategy teams on inbound initiatives * Review performance data and continuously improve content and campaigns * Research new topics, angles, and opportunities for inbound growth * Manage multiple projects while meeting deadlines * Participate in team check\-ins, reviews, and feedback sessions **Interview Process** * Initial Screening Call – Alignment on inbound thinking, communication, and expectations * Practical Assessment – Short inbound/content\-focused task * Final Interview – Deep dive into strategy, execution, and ownership mindset \#LI\-AG1