Digital Media Manager

Description

Summary: This is a hands-on, performance-driven Digital Media Manager role focusing on end-to-end paid media campaigns across multiple digital advertising platforms. Highlights: 1. Own and manage end-to-end paid media campaigns across multiple platforms 2. Thrive in execution-heavy media buying and performance marketing environments 3. Opportunity to manage large-scale performance marketing initiatives **Digital Media Manager (Google Ads, Meta, TikTok, CTV \& Performance Marketing) – Remote****Position Type:** Full\-Time, Remote **Working Hours:** U.S. Business Hours **About the Role** We’re hiring an experienced and execution\-focused **Digital Media Manager** to own and manage end\-to\-end paid media campaigns across multiple digital advertising platforms. This is not a strategy\-only marketing role. This is a hands\-on, performance\-driven role focused on: * campaign execution * optimization * scaling * reporting * budget management * performance analysis You’ll manage campaigns across: * Google Ads * Microsoft Ads * Meta Ads (Facebook \& Instagram) * TikTok Ads * Snapchat Ads * Display, Video, Native \& CTV platforms The ideal candidate combines: * deep paid media expertise * strong analytical thinking * operational discipline * optimization mindset * data\-driven decision\-making If you thrive in: * execution\-heavy media buying roles * performance marketing environments * campaign scaling and optimization * ROI\-focused digital advertising this role is a strong fit. **What You’ll Own****Paid Media Campaign Management*** Own and manage paid media campaigns across: * + Google Ads + Microsoft Ads + Meta Ads + TikTok Ads + Snapchat Ads + Native \& CTV platforms * Plan, launch, and optimize: * + paid search campaigns + paid social campaigns + display campaigns + video advertising + retargeting campaigns + native and CTV placements * Ensure campaigns are launched accurately and aligned with performance goals * Manage multiple accounts and campaigns simultaneously **Campaign Optimization \& Performance Analysis*** Monitor campaign performance daily * Optimize: * + bids + budgets + audiences + creatives + placements + targeting strategies * Analyze campaign performance using: * + Google Analytics + Google Tag Manager + platform\-level analytics * Identify: * + scaling opportunities + performance bottlenecks + inefficiencies + optimization opportunities * Continuously improve: * + ROAS + CPA + CPL + CTR + conversion performance **Reporting \& Data Visualization*** Build and maintain dashboards inside: * + Looker Studio + Google Analytics + reporting platforms * Translate complex campaign data into clear, actionable insights * Prepare: * + performance reports + optimization summaries + pacing updates + strategic recommendations * Ensure reporting accuracy and consistency across accounts **Budget, Pacing \& Forecasting*** Manage: * + campaign budgets + bid strategies + pacing + forecasting * Ensure efficient spend allocation aligned with business goals * Monitor campaign delivery and make proactive adjustments * Scale high\-performing campaigns while maintaining efficiency and profitability **Cross\-Functional Collaboration*** Collaborate with: * + marketing teams + creative teams + leadership + analytics stakeholders * Ensure media execution aligns with broader marketing and revenue goals * Maintain strong workflows, communication, and documentation standards * Support alignment between: * + media strategy + execution + analytics + reporting **Proactive Testing \& Continuous Improvement*** Stay updated on: * + platform updates + algorithm changes + new ad formats + performance marketing trends * Test: * + new strategies + creative formats + targeting approaches + optimization frameworks * Improve processes to support scalability and operational efficiency **Required Experience \& Skills****Core Requirements*** 10\+ years of hands\-on digital media buying and paid advertising experience * Deep expertise with: * + Google Ads + Meta Ads * Strong experience across: * + paid search + paid social + display + video + native advertising + CTV campaigns * Advanced proficiency with: * + Google Analytics + Google Tag Manager + Looker Studio * Strong Excel / Google Sheets skills for: * + pacing + forecasting + reporting + performance analysis * Excellent written and verbal communication skills * Strong organizational and time management abilities * Comfortable managing multiple campaigns independently in remote environments * Reliable high\-speed internet and professional\-grade work setup * **Nice to Have** * Experience scaling large multi\-platform advertising campaigns * Background in: * + performance marketing agencies + growth marketing + data\-driven media buying environments * Experience with: * + TikTok Ads + Snapchat Ads + CTV advertising + programmatic media buying * Strong understanding of: * + attribution + conversion tracking + audience segmentation + funnel optimization **What Makes You a Strong Fit*** Performance\-driven and highly analytical * Strong execution mindset with attention to detail * Comfortable owning campaigns end\-to\-end * Proactive and optimization\-focused * Able to prioritize and manage multiple accounts simultaneously * Motivated by measurable business outcomes * Thrives in fast\-paced, remote\-first environments **What a Typical Day Looks Like*** Review campaign performance and pacing across accounts * Optimize bids, audiences, targeting, and creatives * Analyze performance data in: * + Google Analytics + Looker Studio + advertising platforms * Build reports and provide optimization recommendations * Adjust budgets and scaling strategies * Collaborate with internal teams on campaign execution * Test new channels, creatives, and optimization opportunities **In short:** You drive measurable growth through disciplined media buying, campaign optimization, performance analysis, and scalable paid advertising execution. **Key Metrics for Success (KPIs)*** ROAS, CPA, CPL, and conversion performance * Budget pacing and spend efficiency * Accuracy and clarity of reporting * Successful scaling of high\-performing campaigns * Consistency of optimization and execution quality * Campaign profitability and growth outcomes **Why This Role Stands Out*** Full ownership across multi\-platform paid media campaigns * Opportunity to manage large\-scale performance marketing initiatives * Strong exposure to: * + advanced analytics + media optimization + campaign scaling + cross\-platform acquisition * Remote flexibility with performance\-focused teams * Opportunity to work across: * + Google + Meta + TikTok + CTV + emerging media platforms * Growth opportunities into: * + Senior Media Buying + Growth Marketing Leadership + Performance Marketing Director roles **Interview Process*** Initial Phone Screen * Video Interview with Recruiter * Final Interview * Offer \& Onboarding **Apply Now** If you: * thrive in performance\-driven media buying environments * enjoy optimizing and scaling paid campaigns * think analytically and execute strategically * care deeply about measurable marketing performance this role is a strong fit for you.