Marketing Manager

Description

Position Summary: We are seeking a strategic and execution-oriented professional to lead the communication and growth of our brands, acting as the brand owner to anticipate needs and optimize campaigns. Key Highlights: 1. Lead brand communication and strategic growth 2. Responsible for advertising campaign strategy, execution, and optimization 3. End-to-end project management—from creative concept to final delivery We seek a professional with strategic vision and flawless execution capability to lead our brands’ communication and growth. We do not seek someone who merely executes tasks, but rather a **brand owner** who anticipates key dates, optimizes budgets, and ensures every campaign converts into sales and an enhanced customer experience. Key Responsibilities: * **Strategy and Execution:** Design and implement the annual advertising and promotional campaign calendar. You are accountable for ensuring nothing is missed (Mother’s Day, Father’s Day, product launches, etc.). * **Project Management:** Coordinate workflow from creative ideation with design through to printing and final delivery at branches. (You will supervise one designer.) * **Social Listening:** Actively monitor reviews and complaints on social media, ensuring rapid resolution and escalating critical issues to protect brand reputation. * **Audiovisual Production:** Plan and direct photo sessions (mood boards, food styling) and coordinate execution to ensure high-quality content. * **Trends and Growth:** Stay current with digital and market trends to propose innovations that increase customer traffic and average transaction value. * **Budget Optimization:** Execute and report on monthly media budget performance (Meta Ads), consistently pursuing optimal return on ad spend (ROAS). * **Public Relations:** Coordinate activations, events, and strategic partnerships with other companies or direct clients. Minimum Requirements: * **Experience:** \+8 years verifiable experience in similar roles (preferably in the foodservice or retail sector). * **Technical Proficiency:** Advanced proficiency in **Adobe Creative Suite** (Photoshop, Illustrator), **Lightroom**, **Premiere**, and/or **CapCut**. * **Ads Manager:** Proficiency in **Meta Business Suite** for advertising campaigns. * **Soft Skills:** Extreme self-management (you don’t need to be told what to do), obsessive attention to detail, and ability to work under strict deadlines. * **Portfolio:** Submission of a portfolio showcasing previous campaigns demonstrating both strategy and execution is mandatory. Salary: $18,000\.00 \- $20,000\.00 per month Benefits: * Employee discount Work Location: On-site employment