Data Analyst

Description

Position Summary: Analyze, interpret, and optimize the performance of digital content and campaigns to improve editorial decision-making and maximize social media reach. Key Highlights: 1. Optimize digital content and campaigns to maximize reach and effectiveness. 2. Generate insights for content strategy and editorial prioritization. 3. Collaborate with news teams to identify topics with high political and social impact. **Position Objective** Analyze, interpret, and optimize the performance of informational content and digital campaigns using data to improve editorial decision-making, maximize social media reach, ensure accurate audience segmentation and digital advertising effectiveness, and align with the media outlet's editorial line. **Functions and Responsibilities** * Analyze performance metrics of informational content on digital platforms. * Identify audience consumption patterns (timing, formats, topics of interest). * Generate insights to optimize content strategy. * Measure digital campaign impact (reach, engagement, CTR, conversions). * Plan, execute, and optimize paid social media campaigns. * Define strategic audience segments aligned with informational audiences. * Monitor campaigns in real time and adjust based on results. * Ensure scheduled campaigns and content adhere to the media outlet's editorial line. * Collaborate with the news department to prioritize strategic content. * Identify topics with high political and social impact. * **Avoid inappropriate biases or reputational risks in advertising.** * Detect opportunities for informational positioning. * Propose improvements based on audience behavior. **Candidate Profile** **Academic Background:** * Bachelor’s degree in Communications, Marketing, Data Science, Statistics, Political Science, or related field. * Digital analytics or digital marketing specialization preferred. **Experience:** * Minimum 2–4 years in digital data analysis and social media advertising. * Experience managing campaigns on Meta Ads, Google Ads, or TikTok Ads. * Experience in media organizations, agencies, or political campaigns (preferred). * Proven experience optimizing campaigns and improving key metrics. **Technical Knowledge:** * Digital analytics (Google Analytics, social media metrics). * Advertising platforms (Meta Ads, Google Ads, TikTok Ads). * Advanced Excel or data analysis tools. * Interpretation of digital KPIs. * Basic SEO. * Audience segmentation. * Monitoring of digital trends. **Skills and Competencies:** * Analytical thinking * Results-oriented mindset * Attention to detail * Data-driven decision making * Clear communication of insights * Political and social sensitivity * Informational ethics * Proactivity **Position Conditions** * Flexible schedule availability (including weekends and special coverage). * Work under pressure and in real time. * Salary range: $14,000–$18,000, depending on experience. Employment Type: Indefinite-term contract Salary: $14,000.00 – $18,000.00 per month Benefits: * Company parking * Life insurance * Grocery vouchers Work Location: On-site employment