CRM CONSUMER EXPERIENCE ANALYST - CHRISTUS MUGUERZA

Description

Job Summary: We are seeking a professional to monitor, analyze, and optimize the performance of the loyalty program, identifying improvement opportunities and managing communications. Key Responsibilities: 1. Monitor, analyze, and optimize loyalty programs. 2. Analyze program usage data and identify key segments. 3. Research best practices and support the setup of promotions. If you are eager to learn and grow, we want to meet you! Join CHRISTUS MUGUERZA CORPORATE. Objective: Monitor, analyze, and optimize the system’s loyalty program performance by analyzing patient behavioral data, generating reports, identifying improvement opportunities, and maintaining the various communication programs associated with the loyalty program. Responsibilities: * Operate the loyalty program’s points accumulation and redemption system. * Analyze program usage data: registered patients, visit frequency, accumulated points, redeemed points, most utilized services, etc. * Generate periodic reports on loyalty KPIs: retention rate, engagement, patient lifetime value. * Identify key patient segments and execute targeted campaigns (e.g., reactivation campaigns, reminders) in collaboration with corporate marketing teams and vendors. * Provide support in configuring promotions or special campaigns within loyalty tools. * Research market best practices in loyalty programs. * Support satisfaction surveys and analysis of patient voice across loyalty and retention channels. Experience/Skills: * Bachelor’s degree in Marketing or related field, completed. * Bilingual spelling and grammar. * Project management. * Oral communication. * UX and UI. * Coordination of multiple concurrent projects. * Results evaluation. * Advanced English. * Microsoft Office (advanced Excel, Outlook, Word, and PowerPoint). * One year of experience in similar positions. Location: Av. Lázaro Cárdenas 2321, Zona Loma Larga Oriente, 66266 San Pedro Garza García, N.L. Position Type: Full-time Salary: $24,000.00 - $25,000.00 per month Benefits: * Savings fund. * Discounts and preferential pricing. * Life insurance. * Discounted cafeteria service. * Grocery vouchers. Education: * Completed bachelor’s degree (preferred). Work Location: On-site employment