Job Summary: We are looking for a passionate Branding Copywriter who creates brands through words, builds intentional narratives, and transforms strategy into memorable concepts. Key Highlights: 1. Brand creation from words and intentional narrative construction 2. Definition of voice tones and transformation of strategy into clear concepts 3. Campaign conceptualization and storytelling based on cultural insights We are a creative agency that combines design, strategy, and ideas that connect. We believe every brand has its own voice and a guiding mantra, and we are seeking someone to help us discover it, build it, and carry it across all its expressions. We are looking for a **Branding Copywriter!** If you are passionate about creating brands from words, building intentional narratives, defining voice tones, and transforming strategy into clear and memorable concepts, this opportunity is for you! **Benefits:** * Base salary + statutory benefits. * Hybrid work mode in Mérida, Yucatán. * Projects with national and international brands. * Professional growth and continuous learning. * Culture focused on development and teamwork. **Main Responsibilities:** * Develop brand guiding concepts, narratives, and verbal universes. * Create naming, manifestos, claims, slogans, and key messages. * Define and apply voice tone across various touchpoints (website, UX, social media, campaigns). * Conceptualize campaigns and storytelling based on cultural and audience insights. * Write scripts and content for various digital formats. * Ensure verbal consistency with the branding team (design, strategy, and creative direction). **Requirements:** * **Residence in Mérida, Yucatán (Mandatory).** * Bachelor’s degree in Communication, Marketing, Linguistics, Journalism, or related field. * Minimum **2–4 years of experience in copywriting**, branding, or advertising. * Experience with FIGMA. * Advanced conceptual thinking and excellent writing skills. * Organizational ability, editorial judgment, and creative autonomy. * Experience in SEO writing (desirable) and client presentations. **Send your CV and portfolio to:** jobs@mantra.mx Employment Type: Full-time, Indefinite term Salary: $10,000.00 – $12,000.00 per month Benefits: * Discounts and preferential pricing * Referral program * Remote work * Free uniforms Workplace: Hybrid remote in 97139, Prado Norte, Yuc.