**Skala People Strategy is seeking a Multichannel Marketing Manager in Miguel Hidalgo, Mexico City** ------------------------------------------------------------------------------------------------ If you possess strategic vision, experience leading teams, and passion for data-driven marketing, this position is for you. We are looking for a professional to lead omnichannel strategy for B2B, B2C, and marketplaces, aligning branding, performance, and revenue. **Your primary objective will be:** Design and coordinate acquisition, retention, and reactivation strategies, ensuring results in sales, CAC, LTV, ROAS, and lead conversion. **Responsibilities:** * Design and execution of marketing strategy for B2B, B2C, and Marketplaces (online and offline) * Design and management of marketing strategies within the annual campaign calendar for acquisition, retention, and reactivation. * Coordination and oversight of external agencies: communications, design, and campaigns. * Strategic design and leadership of performance marketing: ads, funnels, remarketing, automations, and CRM. * Oversight of brand narrative, claims, messaging, and visual and printed consistency. * Supervision of acquisition, retention, or repurchase strategies: influencer marketing, campaigns, breakfast meetings, congresses, events, webinars. * Coordination of activations and commercial trainings with Revenue: congresses, medical visits, samples, POP, telemarketing/Channels (both with internal team and clients) * Design and implementation of B2B acquisition strategies, including inbound, paid, and referral **Measured KPIs** * CAC / LTV per channel * ROAS / ROI * % conversion and qualified leads * Brand consistency * Results per activation and campaign **Key Requirements** * +5 years in digital marketing and team/agency coordination * Experience in e-commerce, DTC, or B2B * Implementation of funnels, automations, and CRM * Management of performance campaigns and ROI/ROAS measurement **Work Modality & Conditions** * Hybrid modality * Professional services contract * Estimated start date: January 2026 * Compensation: $20,000 – $23,000 MXN + VAT * No commissions (strategic role with impact-oriented KPIs) * Initial 3-month probation period **Ideal for you if** * You are passionate about building comprehensive omnichannel strategies * You have an analytical mindset and a results-oriented approach * You want to lead high-growth projects within an innovative company in the health/beauty sector **Apply here and become part of this great opportunity:** **Desired education level:** Bachelor’s degree – completed **Desired experience level:** Expert level **Departmental function:** Marketing / PR / Communications **Industry:** Cosmetics **Skills:** * Results orientation * Analytical thinking * Effective communication *This vacancy comes from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=6959f2953400003d0048a80d&source=indeed*