**1. Position: Marketing and Internal Communication Coordinator.** Area: Marketing / Communication Reports to: General Management or Administrative Director Supervises: Internal marketing staff, external designers, and digital providers **2. Position Purpose:** Plan, coordinate, execute, and supervise the clinic's marketing and communication strategies, ensuring the generation of new and patient reactivation appointments, achieving objectives in patient acquisition, conversion, and retention through effective campaigns, clear metrics, and management aligned with institutional values, enhancing brand positioning, and ensuring 100% compliance with established indicators and timelines. **3. Main Responsibilities:** · Design and execute the strategic, interactive, and operational marketing mix (digital and traditional) on a weekly, biweekly, monthly, and annual basis. Carry out annual planning, specifically for 2026. · Coordinate and supervise digital campaigns with external providers, monitoring their timely execution and results. · Manage performance indicators (KPIs): appointment generation, conversion, patient recovery, and return on investment, monitored daily. · Coordinate content and graphic design aligned with the brand. · Administer the marketing budget and control advertising expenses. · Operate the conversion funnel: lead → appointment → patient · Supervise the clinic’s digital presence (social media, website, reviews, positioning). · Propose patient loyalty and communication strategies. · Prepare weekly and monthly performance reports with recommendations. · Manage digital reputation (reviews, responses, social media engagement). · Support coordination of events, promotions, and product launches. · Align brand messaging with medical and administrative departments. · Train staff on customer service and communication consistent with the institutional image. **4. Additional Responsibilities — Internal Communication:** · Design and execute an internal communication plan to align staff with campaigns and promotions. · Create clear internal messages regarding processes, promotions, campaigns, and operational changes. · Coordinate communication of new launches or services with the clinical department. · Provide communication support to Human Resources. · Welcome new employees. · Disseminate recognitions, celebrations, culture, and values. · Ensure consistency between patient service messaging and digital marketing. · Manage internal information dashboards: results, goals, active campaigns. · Collect team feedback on communication and promotions. · Promote an organizational culture centered on patient experience. · Coordinate weekly alignment meetings with reception and clinical teams to ensure proper information flow. **5. Key Responsibilities:** · Achieve appointment and patient reactivation targets. · Timely delivery of reports and metrics. · Effective communication with management and vendors. · Efficient management of the allocated budget. · Maintain a consistent and professional brand image. **6. Position KPIs:** · % monthly increase in new appointments · Lead-to-effective appointment conversion rate · % reactivation rate of inactive patients · Lead response time < 10 min (ideal) · Monthly growth in digitally engaged audience · Campaign ROI and cost per appointment · Campaign schedule adherence · Satisfaction level of management and patients **7. Additional Internal Communication KPIs:** · % of staff informed about campaigns prior to launch (target: 100%) · Number of communication errors in promotions (target: 0) · Team participation in internal initiatives · Level of alignment in commercial messaging (internal mystery patient) **8. Candidate Profile:** · Education: Bachelor’s degree in Marketing, Communications, Business Administration, or related field. · Required Experience: Minimum 1–3 years in marketing coordination or digital campaign management. · Desirable experience in healthcare, services, or clinics. · Technical Skills: Digital marketing, social media, Google Ads, Meta Business Suite · Metric analysis and reporting (KPIs, ROI, conversion funnels) · CRM, Excel, and basic design tools · Managing agencies or external vendors · Copywriting for campaigns and social media · Sales cycle in healthcare clinics **9. Competencies:** · Results orientation · Analytical ability and indicator management · Organization and time management · Effective communication and teamwork · Proactivity and continuous improvement **10. Soft Skills:** · Collaborative, service-oriented, and strategic leadership. · Strategic thinking · Effective communication · Organization and follow-up · Results orientation · Analytical and problem-solving skills **11. General Conditions:** Position Type: Administrative / Coordination role across 7 dental clinics. Schedule: Monday to Saturday (availability required for campaigns or events) Work Mode: On-site / Hybrid depending on operations Salary: Based on pay scale or experience Location: (Specify clinic or branch) www.dentibrackets.mx Operational base: Plaza San Jeronimo. **12. 6-Month Performance Goal:** Achieve a monthly incremental increase of at least 20–30% in effective appointments through patient conversion and reactivation strategies. **13. Expected Outcome of Integrating Internal Communication:** · Ensure all clinic staff can clearly explain promotions, services, and processes using consistent messaging · Deliver a patient experience aligned with marketing campaigns · Reduce rework, confusion, and lost appointments due to poor communication ***If interested, send your CV via WhatsApp to 56 1074 5547. The information is publicly posted, so we only accept resumes through this channel.*** Position Type: Full-time Benefits: * Employee discounts * Free uniforms Education: * Completed higher technical degree (Desirable) Work Location: Hybrid remote in 14200, Héroes de Padierna, CDMX