Job Summary: Lead the comprehensive e-commerce and marketplaces strategy, optimizing sales, profitability, and digital customer experience. Key Highlights: 1. Lead the comprehensive e-commerce and marketplaces strategy 2. Manage the e-commerce team and coordinate key departments 3. Drive online growth and profitability ***Purpose:*** Lead the Group EIMSA’s **e-commerce and marketplaces** channel strategy, aiming to **increase online sales, optimize digital profitability, and strengthen the customer experience** across all digital touchpoints. Responsible for directing the channel’s commercial and operational development, managing the e-commerce team, and coordinating efforts with Marketing, Sales, Logistics, and Finance to achieve **online growth and profitability targets**. ***Requirements*** * Bachelor’s degree in Marketing, Business Administration, International Business, or Industrial Engineering. Preferred: Specialization or diploma in e-commerce or digital marketing. * 5+ years of comprehensive digital sales management (B2B/B2C). * Experience with e-commerce platforms and marketplaces. * Proven experience increasing online sales and profitability. * Knowledge of UX, CRO, SEO, SEM, Google Analytics, Meta Ads, and CRM. * Proficiency in ERP systems, catalog integrators, and fulfillment systems. **Responsibilities** **Strategic Planning** * Develop the **annual e-commerce plan**, defining sales, growth, profitability, and market share objectives. * Design the **digital channel expansion strategy** (website, marketplaces, B2B/B2C e-commerce). * Establish digital commercial policy: pricing, promotions, discounts, and loyalty strategies. * Analyze consumer trends, competition, and emerging online sales models. **Commercial and Sales Management** * Monitor platform performance (website, Amazon, Mercado Libre, Liverpool, among others). * Implement strategies to increase **conversion rate, average order value, and repeat purchases**. * Develop digital campaigns and promotions jointly with Marketing. * Ensure correct execution of the sales process: catalog, stock, pricing, delivery times, and after-sales service. * Negotiate with marketplaces and external suppliers to optimize costs and visibility. **Performance Management and Analytics** * Monitor channel KPIs: **net online sales, traffic, conversion, margin, advertising ROI, CPA, LTV**. * Analyze customer behavior and propose UX/UI improvements. * Prepare executive reports with results and actionable insights for leadership. * Ensure compliance with the channel’s annual budget. **Team Leadership** * Supervise the commercial and operational activities of the team. * Set individual and collective goals aligned with business outcomes. * Train the team on digital management, tools, and online customer service. * Foster a culture of continuous improvement and results orientation. **Coordination** * Collaborate with Digital Marketing for traffic generation and remarketing. * Coordinate with Logistics and Warehouse to meet delivery timelines and inventory levels. * Link Corporate Sales with cross-selling opportunities or recurring B2B clients. * Participate in defining new products or bundles with online potential. ***Work Location:*** Cuernavaca, Morelos ***We Offer:*** * Base salary at 100% nominal + performance bonus * Meal vouchers * Benefits exceeding legal requirements: Savings Fund (5%), Life Insurance, Funeral Expense Support, Vacation Bonus. * Working hours: Monday to Friday, 08:30 to 19:00 hrs Employment Type: Full-time, Indefinite term Benefits: * Employee discount * Life insurance * Company phone * Meal vouchers Work Location: On-site employment