Digital Trafficker & Media Buyer

Description

Job Summary: We are seeking an experienced Digital Trafficker to manage and optimize paid campaigns on Meta, Google, and Amazon, with a strategic focus on ROAS and measurable outcomes. Key Highlights: 1. Strategic role with a results-oriented focus 2. Dynamic environment with professional development opportunities 3. Opportunity for growth within the company The Blue Formula is a premium wellness and health brand focused on delivering high-value products that help people improve their quality of life through e-commerce and retail chains. **ABOUT THE ROLE** We seek an experienced Digital Trafficker who not only executes campaigns but also thinks strategically about them and continuously improves performance. You will be responsible for managing paid campaigns on Meta, Google, and Amazon, with the ability to create and adjust ad content to enhance performance. If data, ROAS, and transforming budget into concrete results drive you, this is the right place for you. **KEY RESPONSIBILITIES** → Plan, launch, and optimize campaigns on Meta Ads (Facebook/Instagram), Google Ads, and Amazon Seller Central (PPC) → Manage advertising budgets with a focus on ROAS, CAC, and LTV → Create, edit, and refine creatives (copy, images, short video/reels) to improve ad performance → Conduct A/B testing of audiences, creatives, and landing pages → Generate weekly reports with actionable insights and improvement proposals → Coordinate with the content and design teams to align creatives with strategy → Maintain up-to-date segmentation and custom audiences (Lookalike, retargeting) → Identify scalability opportunities in high-performing campaigns. **REQUIRED TECHNICAL SKILLS** * Meta Ads Manager (advanced) * Google Ads (Search, Display, Shopping) * Amazon Seller Central \& PPC * Google Analytics 4 (GA4\) * Meta Pixel \& CAPI (Conversions API) * Google Tag Manager * Ad copywriting * Canva / Adobe Express / CapCut * Looker Studio / Data Studio * Excel / Google Sheets (data analysis) * Funnel strategy * Remarketing and custom audiences **ADDITIONAL SKILLS (HIGHLY VALUED)** → TikTok Ads and/or Pinterest Ads → Basic understanding of CRO/UX to optimize landing pages and product listings → Experience with e-commerce platforms: Shopify, WooCommerce, or Amazon Storefront → Use of AI tools applied to marketing (ChatGPT, Midjourney, etc.) → Basic knowledge of SEO and organic content strategy → Automations using Zapier or Make **IDEAL CANDIDATE PROFILE** → **Experience**: Minimum 5 verifiable years managing paid campaigns → **Analytical mindset**: Makes decisions based on data—not intuition → **Proactive attitude**: Proposes improvements without being prompted → **Multitasking ability**: Capable of managing multiple accounts or projects simultaneously → **Clear communication**: Able to explain results to non-technical stakeholders → **Market knowledge**: Familiarity with MX/USA markets is desirable **WHAT WE OFFER** → Base salary of $20,000 MXN per month → Performance-based salary increases → Hybrid work model: Monday–Thursday in-office, Friday remote → Dynamic, results-driven work environment → Opportunities for professional development and internal growth Salary: Starting at $20,000\.00 per month Benefits: * Salary increases * Gym discount * Company parking * Free parking Work location: Hybrid remote in 10400, San Jerónimo Aculco, CDMX