Commercial Director (CDMX)

Description

Job Summary: We are seeking a Commercial Director to lead the sales strategy for a leading catering and events company, managing teams and optimizing processes. Key Highlights: 1. Lead high-performance sales teams 2. Establish and implement innovative commercial strategies 3. Manage key client and agency relationships **TOP PERSONNEL GROUP** is partnering with a major Mexican company specializing in catering services, social and corporate event planning, currently seeking a Commercial Director (CDMX). **Key Responsibilities:** * Implement the sales manual, pricing structure, and cost estimation per event type. * Establish clear commission rules, agency guidelines, account management protocols, and territory definitions. * Ensure proper CRM usage. * Design meetings with fixed agendas, written agreements, and designated owners. * Supervise Sales Managers. * Reassign accounts, portfolios, or structures as needed. * Provide coaching, recognition, and corrective actions. * Oversee Marketing and Business Intelligence as support functions for commercial strategy. * Achieve sales budget targets. * Manage relationships with agencies, key corporate accounts, and strategic venues. * Validate that no deal is closed without confirmed pricing, operational capacity, and profitability. * Define segment-specific strategies. * Monthly forecasting with realistic pipeline visibility. * Coordinate with Operations to ensure feasibility of sold events. * Executive reporting to General Management using KPIs: sales, average ticket value, and conversion rate. **Requirements:** * Bachelor’s degree in Administration, Marketing, Business, or related field. MBA or postgraduate degree in commercial or management disciplines (preferred). * Advanced English proficiency. * 7–10 years of experience in commercial roles, including at least 3 years leading sales teams; mandatory experience in gastronomy (restaurant groups), hospitality (hotel groups), events, or premium service sectors. * Proven track record of leading high-performance teams within complex organizational cultures. * Management of annual sales budgets exceeding MXN $100M. * End-to-end implementation of CRM systems (Salesforce preferred) and commercial processes from scratch. * Experience working in family-owned businesses or organizations with close-knit cultures (preferred). **Skills:** * Leadership. * Genuine listening. * Judicious decision-making. * Consistency. * Trust-building.