Position Summary: Manage strategic media communication to strengthen reputation, position key messages, and ensure positive media coverage. Key Highlights: 1. Build and maintain relationships with media outlets and opinion leaders. 2. Draft press releases, information notes, and speeches. 3. Monitor, analyze, and report on media impact. **Position Objective** Manage strategic communication between the organization and media outlets to strengthen public reputation, position key messages, and ensure positive media coverage. **Main Responsibilities** **1\. Media Relations** * Build and maintain relationships with journalists, reporters, editors, and opinion leaders. * Coordinate interviews, media appearances, and information requests. * Support media during events, conferences, and product launches. **2\. Content Management** * Draft press bulletins, official announcements, information notes, and speeches. * Create and update corporate information for media use. * Develop media kits and supporting materials. **3\. Monitoring and Analysis** * Conduct daily tracking of media coverage related to the company, industry, and competitors. * Analyze media impact, tone, and reach. * Prepare weekly or monthly media exposure reports. **4\. Communication Strategy** * Execute communication plans and PR campaigns. * Propose strategies to position key messages in traditional and digital media. * Identify opportunities for spokesperson exposure.