Job Summary: Develop the home channel by profitably marketing beverages and products, capturing sales opportunities, and enhancing the shopping experience. Key Highlights: 1. Strategic development of the home channel and convenience retail 2. Sales and customer portfolio management 3. Continuous improvement of margins and shopping experience **Job Description** ---------------------- Develop the home channel through comprehensive, profitable marketing of beverages and products. 1\. Capture opportunities within the Home and Convenience Retail channel via defined sales strategies. 2\. Achieve volume, margin, coverage, and customer portfolio maintenance targets for the categories of bottled water, soft drinks, NCBs, and dairy products on assigned routes. 3\. Improve margins through direct delivery on assigned routes. 4\. Deliver an outstanding shopping experience. 5\. Leverage the home channel for product communication and sales. 6\. Implement market strategies. 7\. Acquire and retain customers. **Candidate Requirements** -------------------------- * 3 years of experience in promotion * Bachelor’s degree or Engineer in Industrial Engineering, Marketing, or Business Administration * Group management skills **Compensation** ---------------- 23000**Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need to: 1\. Apply to this position 2\. Check your email 3\. Log in to Aira and answer the requested questions and/or tests Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ At Corporación Rica, we are part of the Mexican Coca-Cola Industry (IMCC), a group of companies dedicated to bottling and distributing Coca-Cola family products. Every day, we are motivated by our commitment to offer products that adapt to each person’s lifestyle and promote a positive vision of the world, through excellence in service across the states of HIDALGO, MORELOS, AND PUEBLA. **Our Benefits** ----------------------- * Life insurance * Training and courses * Grocery vouchers