Job Summary: The Digital Trafficker will be responsible for planning, implementing, optimizing, and analyzing digital advertising campaigns to achieve acquisition, traffic, and conversion objectives. Key Highlights: 1. Planning and optimization of paid media campaigns 2. Performance analysis and generation of actionable insights 3. Collaboration with design, content, and marketing teams Digital Trafficker Location: Santa Fe, Mexico City Work Mode: On-site Employment Type: Full-time Job Objective The Digital Trafficker will be responsible for planning, implementing, optimizing, and analyzing digital advertising campaigns, ensuring the achievement of acquisition, traffic, and conversion objectives across various digital platforms. Responsibilities * Plan, execute, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, or others. * Monitor campaign performance (CTR, CPC, CPA, ROAS, conversions). * Manage budgets and ensure efficient use of advertising investment. * Conduct A/B testing of audiences, copy, formats, and creatives. * Implement and validate pixels, conversions, and events (Meta Pixel, Google Tag Manager). * Generate performance reports and present actionable insights to the team. * Collaborate with design, content, and marketing teams to ensure proper campaign execution. * Stay up-to-date on trends, algorithm changes, and best practices in digital advertising. Requirements * Bachelor’s degree in Marketing, Advertising, Communications, or related field. * Minimum 1–3 years of experience as a Digital Trafficker or in a similar role. * Proven experience managing paid advertising campaigns. * Knowledge of Google Analytics, Google Tag Manager, and advertising platforms. * Analytical ability and results orientation. * Organizational skills and ability to manage multiple campaigns simultaneously. Desirable * Experience in e-commerce or lead generation. * Basic knowledge of SEO and CRO. * Dashboard management experience (Data Studio / Looker). * Certifications in Google Ads or Meta Blueprint. Key Skills * Analytical thinking * Attention to detail * Effective communication * Teamwork * Proactivity and results orientation We Offer * Competitive salary commensurate with experience * Statutory benefits * Professional growth opportunities * Collaborative and dynamic work environment * On-site work at offices in Santa Fe Job Type: Full-time Pay: $10,816.11 - $30,000.00 per month Work Location: In person