#1 company in Aromatherapy and personal care products. **Digital Marketing Manager** *Job Description:* The Digital Marketing Manager is responsible for designing, implementing, and optimizing the company’s digital strategy to increase brand visibility, attract users, and generate demand. Leads cross-functional teams, coordinates campaigns across multiple channels, and makes data-driven decisions. **Key Responsibilities** * Design the company’s digital strategy aligned with business objectives. * Manage campaigns on platforms such as Meta Ads, Google Ads, YouTube, * TikTok, LinkedIn, email marketing, SEO, and other relevant channels. * Optimize initiatives based on key metrics (CPC, CPA, ROAS, conversion rate, LTV, traffic, engagement). * Oversee the brand’s digital presence: website content, social media, e-commerce, blog, and CRM. * Coordinate internal teams and external agencies, ensuring timely campaign execution. * Manage the digital marketing budget and ensure optimal ROI. * Analyze data using tools such as Google Analytics, Data Studio, CRM, dashboards, and performance reports. * Lead SEO and SEM strategies, improve search rankings, and increase organic traffic. * Drive automation strategies (email marketing, remarketing, lead nurturing, audience segmentation). * Monitor digital trends, competitors, and innovation within the digital ecosystem. * Integrate artificial intelligence technologies to optimize campaigns, * audience segmentation, content generation, demand forecasting, and performance analysis. **Requirements** * Bachelor’s degree in Marketing, Communications, Business, Advertising, or related fields. * Preferred: Certifications or specialized training in digital marketing, data analytics, * SEO/SEM, or platform management (Google, Meta, HubSpot, etc.). * Bonus: Training or certifications in AI tools applied to marketing * (generative models, advanced automation, predictive AI). **Experience** * 5–7 years of experience in digital marketing. * Experience building a marketing department from scratch or leading a full restructuring. * Proven track record managing performance and positioning campaigns. * Experience leading teams and managing budgets. * Preferred experience in e-commerce, retail, beauty, or digital agencies. * Demonstrable experience using AI to optimize campaigns, create content, automate processes, or enhance analytics. * Experience designing sales funnels and managing leads. **Technical Skills** Proficiency in: * Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads * Google Analytics 4 (GA4) * On-page and off-page SEO * CRM and marketing automation tools * CMS and content management * Growth marketing strategies and conversion funnels * Budget management and optimization based on KPIs * AI marketing tools (generative models, campaign assistants, predictive analytics, AI-powered automations) **Competencies** * Leadership and team management. * Analytical thinking and data-driven decision-making. * Clear and effective communication. * Creativity and innovation. * Collaborative work with commercial, creative, and product teams. * Ability to work under pressure and meet targets. * Digital mindset and openness to adopting new technologies, especially AI. * Experience working with Key Performance Indicators (KPIs) * Increase in leads and conversions. * ROAS and ROI of campaigns. * Growth in organic and paid traffic. * Social media engagement and follower growth. * Cost per acquisition (CPA) and lifetime value (LTV). * Open rates, click-through rates, and conversions from automated campaigns. * Increase in online sales or demand generation according to business model. * Impact achieved through AI-based automations and optimizations. **We Offer:** * Competitive salary based on experience * Statutory benefits * Team leadership responsibility * Monday to Friday schedule (100% on-site position), 10:00 AM – 6:00 PM * Work location: 5 minutes from Plaza Cuicuilco INTERESTED CANDIDATES PLEASE SEND CV TO rys@hogaryspa.com AND ATTACH YOUR CV ON INDEED PLATFORM. Employment Type: Full-time, Indefinite-term contract Salary: $25,000.00 – $30,000.00 per month Work Location: On-site employment