Google Tag Manager

Description

Job Summary: We are seeking a Google Tag Manager specialist responsible for implementing, managing, and optimizing data tracking across digital assets, ensuring data quality. Key Highlights: 1. Key role in ensuring data quality for marketing and business 2. Collaboration with technical and development teams 3. Proactivity in identifying measurement issues **Google Tag Manager / Web Analytics Specialist** We are seeking a Google Tag Manager specialist responsible for implementing, managing, and optimizing data tracking across our digital assets. This role will be critical in ensuring the quality of data used by marketing, product, and business teams. **Profile** •Analytical and data-driven mindset •Attention to detail (critical for tracking) •Strong communication skills with technical and business teams •Proactivity in identifying measurement issues **Responsibilities** •Implement and manage tags using Google Tag Manager •Configure events and conversions in Google Analytics (GA4\) •Design and implement dataLayer structures •Integrate marketing tools such as: \-Google Ads \-Meta Ads •Perform debugging and data validation (Tag Assistant, Preview Mode) •Collaborate with development teams to implement advanced tracking •Ensure consistency and quality of collected data •Document implementations and best practices •Propose improvements in measurement and attribution **Requirements** •Solid experience with Google Tag Manager •Experience with Google Analytics (GA4\) •Knowledge of JavaScript •Proficiency in HTML/CSS •Experience implementing custom events •Knowledge of dataLayer •Experience debugging analytics tracking •Understanding of conversion funnels •Measurement of digital KPIs •Knowledge of marketing attribution Desirable •Experience in e\-commerce or apps •Knowledge of CRO (Conversion Rate Optimization) •Experience with tools such as BigQuery, Looker, or CDPs Seniority •Mid / Senior •\+4 years of experience in analytics / tracking Employment Type: Full-time Salary: $30,000\.00 \- $35,000\.00 per month Work Location: On-site