Are you passionate about digital marketing and want to work at an institution that transforms lives through education? At the **Instituto Laureana Wright González**, a leader in training Educational Assistants and CONOCER certification, we are looking for a creative, strategic, and results-driven **Digital Marketing Specialist** to help us grow our community of students and certified professionals. What will you do? * Design, implement, and optimize advertising campaigns on **Meta Ads (Facebook and Instagram)** focused on lead generation. * Create and manage effective **landing pages** and conversion funnels. * Generate and schedule engaging content for our social media platforms (Facebook, Instagram, TikTok). * Design **email marketing** strategies (automations, newsletters). * Analyze metrics and propose actions to improve results. * Support SEO positioning and blog content strategies. * Prospect clients, follow up, and close sales. Requirements: * Minimum of **2 years** experience in digital marketing (content manager, community manager, paid and organic campaigns). * Proficiency in **Meta Ads**, **Google Analytics**, **Canva, CapCut**, and email marketing tools. * Basic knowledge of **WordPress**, landing pages, and lead capture forms. * Excellent persuasive writing and visual creativity skills. * Desired: Experience in the education sector, certifications, coaching, online courses, or similar. We offer: * Monthly salary of **$13,500 MXN**. * **Hybrid work. On-site with possibility of some remote days** * Stability, professional growth, and a socially meaningful work environment. * Statutory benefits. Location: Tláhuac, CDMX (preferred) Interested? Send your **CV**, portfolio of previous campaigns (mandatory), and a brief letter explaining **why you are the ideal candidate for this role** to the email: coordinacion@institutolaureanawg.com Subject: *Vacancy Digital Marketing \+ Your Name* Join an educational institution with real impact. You can help us reach more people who want to transform their future! Job type: Full-time Salary: $13,500.00 per month Benefits: * Flexible hours * Company phone Application question(s): * Do you have proficiency in Meta Ads, Google Analytics, Canva, email marketing tools, and knowledge of WordPress, landing pages, lead capture forms, and the sales process? Experience: * 2 years: 1 year (Mandatory) Work location: hybrid remote in 13508, San Agustín, CDMX