**Marketing Manager \| Where Data Turns into Sales** ---------------------------------------------------------------- **We’re not looking for someone who just posts content.** We’re looking for someone who **reads the numbers, understands the consumer, and grows the brand**. At **Pastes Kiko’s**, we want a strategic mind that turns insights into campaigns, campaigns into results, and results into real growth. ### **Your Mission** Transform commercial strategy into **measurable actions**, optimizing digital advertising investment and ensuring every campaign connects with the right customer at the right time. ### **What You’ll Do (Seriously)** * Identify sales opportunities by analyzing performance by region and consumer behavior. * Create, launch, and optimize **high-impact campaigns on Google Ads and Meta Ads**. * Adjust campaigns in real time to improve CPA and ROI. * Research consumer trends (fast food / snacks) and competitors’ moves. * Build and update the **Buyer Persona by region**. * Design launch tactics for new promotions, pricing, and messaging. * Manage the digital budget with a 100% results-driven focus. * Deliver clear, actionable reports to Management. * Support activations, events, and brand experiences. ### **This Role Is For You If…** ✔️ You think in **data before assumptions**. ✔️ You enjoy testing, measuring, and optimizing (A/B testing). ✔️ You know marketing isn’t an expense—it’s an investment. ✔️ You get excited seeing how a campaign drives real sales. ### **What You Need to Bring** * Bachelor’s degree in Marketing or related field. * +3 years of experience in digital marketing (5+ ideal). * Proficiency in: * Google Ads and Meta Ads Manager. * Power BI and data analysis. * SEO / SEM. * Market research. * Analytical, creative, organized, and results-oriented profile. ### **What We Offer (Yes, It’s Worth It)** **Gross monthly salary** (paid weekly). **Statutory benefits:** IMSS, INFONAVIT, FONACOT, vacation bonus, Sunday bonus, year-end bonus. **Enhanced benefits:** ️ Subsidized cafeteria (on-site) Grocery vouchers: **$968 per month** * ️ Punctuality and attendance bonus: **$200 gross per month** Ongoing training Career development plan and real growth within the company ### **Location** Next to the State Penitentiary ✨ **If you love challenges, numbers, and seeing the direct impact of your work, this is the place for you.**