Position Summary: Design, execute, and optimize the digital strategy to increase reach, traffic, and positioning, ensuring effective content distribution and audience growth. Key Highlights: 1. Design and coordinate the medium’s digital growth strategy 2. Monitor key metrics and generate actionable reports 3. Optimize content with SEO and trend-focused approaches Position Profile: Digital Strategist **Company:** AD Noticias **Department:** Digital / Editorial / Marketing **Reports to:** Editorial Directorate / Digital Coordination / Marketing Directorate (depending on structure) **Work Mode:** On-site / Hybrid / Remote **Location:** (To be defined) **Schedule:** (To be defined) Position Objective Design, execute, and optimize AD Noticias’ digital strategy to increase reach, traffic, positioning, and audience growth across digital platforms, ensuring proper content distribution, brand strengthening, and achievement of editorial and commercial goals. Main Responsibilities * Design and coordinate the medium’s digital growth strategy (traffic, audience, engagement, and community). * Plan content distribution across social media, search engines, and external platforms (Facebook, Instagram, X, TikTok, YouTube, Google Discover, WhatsApp, etc.). * Oversee the digital editorial calendar and propose high-performing formats (reels, carousels, clips, infographics, threads, live streams). * Monitor key metrics (reach, CTR, retention, ER, growth, sessions, reading time, etc.) and generate actionable reports. * Optimize content with SEO and trend-focused approaches (titles, keywords, meta-descriptions, structure, interlinking). * Identify content opportunities based on current events, trends, seasonality, and audience behavior. * Coordinate with editorial, design, video, and commercial teams for special campaigns and strategic coverage. * Implement A/B testing (headlines, thumbnails, formats, posting times). * Propose improvements to digital workflow and process automation (tools, templates, guidelines). * Maintain tone, brand identity, and consistency across digital platforms. Performance Indicators (KPIs) * Website traffic growth (users, sessions, pageviews). * Engagement rate and reach per platform. * Follower and community growth. * CTR and retention on key content. * SEO performance (ranking, organic traffic, Discover). * Conversion toward internal goals (subscriptions, leads, campaign clicks, etc.). * Adherence to editorial calendar and publishing timelines. Position Requirements **Education:** * Bachelor’s degree in Communication, Marketing, Journalism, Advertising, Digital Marketing, or related field. **Experience:** * 2–4 years in digital strategy, media organizations, content marketing, or social media—with an analytical focus. Technical Knowledge * Content strategy for news media. * Editorial SEO (basic–intermediate). * Digital analytics: Google Analytics, Search Console, Meta Business Suite, TikTok Analytics, YouTube Studio. * Planning and optimization of posts (timing, formats, distribution). * Management of organic campaigns and basic knowledge of paid advertising (preferred). * Tools: Looker Studio (preferred), Excel/Sheets, CMS (WordPress or similar), social listening tools (preferred). * Copywriting, headline creation, and criteria for digital newsworthiness. Skills and Competencies * Strategic thinking and results-oriented mindset. * Strong analytical and data interpretation skills. * Creativity applied to digital formats. * Real-time organization and priority management. * Effective communication and coordination with multidisciplinary teams. * Evidence-based decision-making. * Proactivity and adaptability to changing circumstances. Ideal Profile (Preferred) * Experience in digital/news media. * Understanding of local/regional audiences. * Social media crisis management and communication protocols. * Experience leading special digital coverage (elections, security, economy, entertainment, etc.). * Ability to train writers or teams on digital best practices. Position Deliverables * Monthly and weekly digital strategy plan. * Results report with insights and recommended actions (weekly/monthly). * Proposals for high-impact formats and content. * Publication best practices guide (headlines, copy, SEO, social media). * Tracking of special coverage and vertical-specific performance. Conditions and Benefits (Optional) * Competitive salary (based on experience). * Statutory benefits. * Ongoing training in digital trends. * Opportunities for advancement within the digital/editorial department. Employment Type: Full-time Salary: $12,000.00 – $14,000.00 per month Benefits: * Life insurance Workplace: On-site employment