Job Summary: Design, execute, and optimize organic and paid content strategies on Instagram, TikTok, and Meta Ads to position the brand and generate sales. Key Highlights: 1. Specialist in Instagram and TikTok content strategy and management. 2. Mandatory experience in creating and optimizing Meta Ads campaigns. 3. Opportunity to create dynamic and educational content for a skincare brand. POSITION Digital Creator & Marketing Strategist (Instagram, TikTok & Meta Ads) **Brand:** Truth Treatment Systems México **Location:** Guadalajara (with availability for in-person recordings and events) JOB OBJECTIVE Design, execute, and optimize organic and paid content strategies on: * Instagram * TikTok * Meta Ads With the goals of: * Positioning the brand as a leader in scientific skincare * Increasing reach and authority * Driving traffic to Shopify * Converting content into measurable sales RESPONSIBILITIES 1. Instagram Strategy and Management * Monthly content planning * Strategic editorial calendar * Scheduling and publishing * Writing conversion-oriented captions * Aesthetic feed supervision * Continuous optimization based on metrics 2. TikTok Strategy and Management * Adapting educational content into dynamic formats * Creating brand-aligned trends * Strategic use of audio * Optimization for retention * Consistent publishing * Metrics analysis (retention, watch time, shares) 3. Monthly Content Production Videos (minimum 16–20 per month across IG + TikTok) * 8–10 educational reels * 6–8 dynamic TikTok-style videos * 4–6 aesthetic / product / trend videos * Cross-platform adaptations Meta Advertising (MANDATORY) Must know how to: * Create campaigns in Meta Ads * Configure objectives (traffic, conversion, reach) * Build cold and remarketing audiences * Create Lookalike audiences * Install and optimize Pixel * Analyze metrics: * CTR * CPA * CPC * ROAS * Conduct A/B tests * Scale winning campaigns In-Person Production * Availability to record at: * Events * Workshops * Activations * Clinics * One professional photoshoot per month * Moodboard creation per campaign Position Type: Part-time Salary: $12,000.00 – $14,000.00 per month Expected Hours: 25 per week Benefits: * Salary increases * Company parking * Free parking * Company phone * Remote work Workplace: On-site employment