The **General Manager at LUI** will be responsible for driving the company's commercial, operational, and brand growth, leading all strategic areas: ecommerce, performance, communication channels, marketplace expansion, operations, and team. This person will be the driving force turning strategic vision into tangible results. **Responsibilities:** * Design and execute monthly sales scaling strategy. * Lead digital campaigns (Meta, Google, TikTok Ads) with minimum ROAS \>3x. * Execute Email and WhatsApp Marketing strategies for conversion and retention. * Supervise and optimize the Shopify store and customer experience. * Expand operations to Liverpool, Amazon, and Mercado Libre. * Coordinate viral campaigns with influencers, TikTokers, and UGC creators. * Automate conversion and retention funnels via CRM (Klaviyo, Zapier, etc.). * Coordinate content, logistics, and ecommerce teams. * Implement dashboards and efficient operational processes. **Requirements:** * ***Education:*** Bachelor’s degree in Marketing, Business Administration, or Digital Business. MBA or ThePowerMBA preferred. * ***Experience:*** 5\+ years leading ecommerce or DTC brands. Proven scaling experience. Proficiency in Shopify, Ads, and Marketplaces. * ***Marketing:*** Expert in Email, WhatsApp, Influencer, and Performance Marketing. * ***Tools:*** Klaviyo, Zapier, GA4, TikTok Ads, Meta Ads, Shopify, CRM. * ***Soft Skills:*** Execution-oriented leader, ambitious, organized, with vision and focus on results. **We Offer:** * Salary: $45,000\.00 gross * Statutory benefits * Variable bonus: Based on sales and ROAS targets * Commissions * Possibility of equity or revenue share. * On-site work Job type: Full-time Salary: $45,000\.00 per month Workplace: On-site employment