Google Ads Specialist

Description

Summary: Green Attic is seeking a Google Ads Specialist to manage and optimize campaigns for high-ticket home services, focusing on lead quality and conversion performance across multiple brands. Highlights: 1. Manage and optimize Google Ads budgets across multiple brands 2. Build, scale, and refine campaigns using Target CPA and Maximize Conversions 3. Identify and eliminate junk traffic to improve lead quality **Green Attic** is a trusted Chicagoland home services company with 15\+ years of experience, helping homeowners and businesses improve comfort and energy efficiency through professional insulation and related solutions. We’ve built our reputation on quality work, clear communication, and dependable service — and now we’re scaling our growth through smarter paid search. We’re expanding our Google Ads program to drive higher\-quality leads, protect budget efficiency, and consistently win high\-ticket roofing, solar, and remodeling projects across the U.S. market. We’re hiring a **Google Ads Specialist** who knows how to generate *real buyers* — not just cheap clicks. Our focus is **high\-ticket roofing, solar, and remodeling** leads that convert into **$100k\+ contracts**. You’ll manage and optimize campaigns across multiple brands (including **Green Attic** and **EcoBuild**) with a strong emphasis on **lead quality, conversion performance, and ruthless traffic filtering**. **Employment Type:** Full\-Time **Pay:** $5–$8/hour (USD) **Productivity Tool:** Hubstaff **What You’ll Own** * Manage and optimize Google Ads budgets across multiple brands * Build, scale, and refine campaigns using **Target CPA (tCPA)** and **Maximize Conversions** (must be strong in both) * Audit accounts **daily** and proactively implement improvements without being asked * Identify and eliminate **junk traffic** (DIYers, research\-only searchers, low\-intent clicks, “Pinterest dreamers”) * Improve lead quality using: * Search intent targeting * Conversion tracking discipline * Negative keyword strategy * Ad copy and landing page feedback loops * Report performance clearly (what changed, why, results, next steps) **Requirements (Non\-Negotiable)** * **5\+ years** managing Google Ads (no beginners) * Proven experience in the **U.S. market**, specifically **high\-ticket Home Services** * Expert\-level understanding of **tCPA** and **Maximize Conversions** * If your approach is mainly “Maximize Clicks,” this won’t be a fit * Self\-starter mindset: you **audit daily**, spot issues fast, and take ownership * Strong English communication (written \+ verbal) * Reliable internet and ability to work independently in a remote setup **Bonus If You Have** * Experience running campaigns for roofing, solar, remodeling, HVAC, or similar home services * Strong conversion tracking knowledge (GA4, GTM, offline conversion imports, call tracking) * Experience filtering lead quality through keyword intent strategy \+ negative keyword frameworks **How to Apply** Send: * Your resume * A 1\-2 mins of introduction video via Loom or Google Drive Link Job Type: Full\-time Application Question(s): * Link for your 1\-2 minutes Introduction Video via Loom or Google Drive Link Experience: * Google Ads Management: 5 years (Required) * Google Ads in US Market: 5 years (Required) * Construction: 5 years (Preferred) Work Location: Remote