Social Media Manager

Description

Summary: Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels, requiring strategic planning, creative storytelling, and data-driven analysis. Highlights: 1. Own social media strategy, execution, and performance 2. Creative storyteller and data-driven analyst 3. Opportunity to influence content, campaigns, and product positioning **Job Title:** Social Media Manager **Position Type:** Full\-Time, Remote **Working Hours:** U.S. client business hours (with flexibility for campaign launches and engagement monitoring) **About the Role:** Our client is seeking a **Social Media Manager** to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data\-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals. **Responsibilities:** **Strategy \& Planning:** * Develop and execute social media strategies aligned with overall marketing objectives. * Define KPIs (engagement, follower growth, conversions) for each channel. * Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube. **Content Creation \& Publishing:** * Write, edit, and design posts tailored to each platform. * Collaborate with designers, writers, and video editors to produce multimedia content. * Ensure posts reflect brand tone, style, and compliance requirements. * Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot. **Community Management:** * Monitor comments, DMs, and mentions daily. * Respond to inquiries and escalate customer issues when necessary. * Foster community engagement by initiating conversations and amplifying user\-generated content. **Campaign Execution:** * Launch paid and organic campaigns to promote content, events, and product launches. * Collaborate with paid media specialists to optimize ad performance. **Analytics \& Reporting:** * Track performance metrics via native platform analytics, Google Analytics, or Sprout Social. * Provide weekly/monthly reports on engagement, reach, traffic, and conversions. * Recommend optimizations based on data trends and A/B testing results. **Collaboration:** * Work cross\-functionally with marketing, PR, and customer support teams. * Provide social insights to influence content, campaigns, and product positioning. **What Makes You a Perfect Fit:** * Creative storyteller who understands platform nuances. * Strong communicator with a finger on the pulse of trends. * Analytical mindset with ability to turn data into strategy. * Organized multitasker comfortable managing multiple platforms and campaigns. **Required Experience \& Skills (Minimum):** * 2\+ years professional experience in social media management. * Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot). * Strong writing, editing, and content creation skills. * Familiarity with basic design tools (Canva, Adobe Creative Suite). **Ideal Experience \& Skills:** * Background managing brand accounts in SaaS, e\-commerce, or professional services. * Experience with influencer partnerships and UGC campaigns. * Understanding of paid social advertising platforms. * Crisis management experience for brand reputation. **What Does a Typical Day Look Like?** A Social Media Manager’s day revolves around planning, publishing, and engaging. You will: * Start by checking notifications, responding to urgent comments, and reviewing mentions. * Create and schedule posts based on the content calendar. * Monitor engagement throughout the day, responding to community interactions. * Collaborate with creative teams on new campaigns and assets. * Analyze previous posts’ performance and adjust strategies to improve reach and engagement. * End the day updating dashboards and preparing next day’s posts and engagement tasks. In essence: **you ensure the brand is visible, engaging, and consistently connecting with its audience.** **Key Metrics for Success (KPIs):** * Engagement rate growth (likes, shares, comments). * Follower/subscriber growth across platforms. * Conversion metrics (traffic to site, lead generation from social). * Response time and community satisfaction. * Campaign ROI from paid/organic initiatives. **Interview Process:** * Initial Phone Screen * Video Interview with Pavago Recruiter * Portfolio/Practical Task (e.g., draft a 1\-week content calendar with example posts) * Client Interview with Marketing Leadership * Offer \& Background Verification \#LI\-AG1