Paid Ads Specialist

Description

**Job Title: Paid Ads Specialist****Position Type:** Full\-Time, Remote **Working Hours:** U.S. Business Hours **About the Role** We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance\-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels. This role combines strategic planning with hands\-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI. The ideal candidate is analytical, data\-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization. **Responsibilities****Paid Media Strategy \& Planning*** Develop and execute comprehensive paid advertising strategies aligned with business growth goals * Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms * Research audience segments, keywords, competitors, and targeting opportunities * Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership * Align paid media initiatives with broader marketing, sales, and brand strategies **Campaign Execution \& Optimization*** Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion\-focused objectives * Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies * Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance * Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS * Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency * Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies **Analytics, Tracking \& Reporting*** Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems * Analyze campaign performance data to identify trends, opportunities, and areas for optimization * Build weekly and monthly performance reports with actionable insights and strategic recommendations * Monitor attribution models and customer acquisition performance across channels * Use data\-driven insights to refine audience targeting, creative direction, and channel allocation **Collaboration \& Cross\-Functional Coordination*** Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns * Work with landing page and web teams to improve conversion performance and user experience * Maintain communication with platform representatives and stay current on advertising platform updates and best practices * Contribute ideas for scaling paid acquisition and improving overall marketing efficiency **What Makes You a Perfect Fit*** Performance\-focused marketer who thrives on measurable business results * Strong balance between creativity and analytical decision\-making * Passionate about testing, optimization, and campaign experimentation * Highly organized with the ability to manage multiple campaigns simultaneously * Strong communicator who can clearly explain campaign performance and recommendations * Proactive learner who stays ahead of advertising trends, algorithms, and platform changes **Required Experience \& Skills*** Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms * Strong understanding of PPC strategy, attribution models, and conversion tracking * Hands\-on experience with Google Analytics, Google Tag Manager, and reporting dashboards * Ability to analyze performance data and make optimization decisions based on metrics * Excellent communication, organization, and project management skills * Experience managing campaign budgets and optimizing ad spend efficiency **Preferred Experience \& Skills*** Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels * Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies * Understanding of landing page optimization and funnel conversion strategy * Experience managing multi\-channel paid acquisition campaigns at scale * Knowledge of remarketing, audience segmentation, and multi\-touch attribution models **What Does a Typical Day Look Like?** A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will: * Review campaign dashboards and adjust bids, budgets, audiences, and placements * Launch and test new ad creatives, headlines, and messaging variations * Analyze conversion data and identify optimization opportunities across campaigns * Collaborate with content and design teams on upcoming campaign assets * Monitor tracking accuracy and attribution reporting * Prepare performance reports and present strategic recommendations to leadership In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization. **Key Metrics for Success (KPIs)*** Return on Ad Spend (ROAS) * Cost Per Lead (CPL) / Cost Per Acquisition (CPA) * Click\-Through Rate (CTR) and Conversion Rate * Ad Spend Efficiency and Budget Utilization * Lead and Revenue Growth from Paid Channels * Continuous campaign performance improvements over time **Interview Process*** Application Review – Assessment of experience and alignment with role requirements * Initial Interview – Discussion of background, paid media expertise, and platform knowledge * Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills * Final Interview – Discussion with leadership to assess strategic fit and collaboration style * Offer \& Background Verification \#PaidAds \#PerformanceMarketing \#GoogleAds \#MetaAds \#DigitalMarketing \#PPC \#LinkedInAds \#GrowthMarketing \#MarketingJobs \#RemoteJobs \#ROAS \#LeadGeneration \#ConversionOptimization \#GoogleAnalytics \#PaidMedia