Head of Marketing

Description

Summary: Seeking a Marketing Architect to lead the entire growth engine, orchestrating high-velocity campaigns and scaling digital presence with surgical precision in the Web3 economy. Highlights: 1. Lead the entire growth engine and orchestrate high-velocity campaigns. 2. Define the next generation of digital marketing with extreme autonomy. 3. Shape the future of the organization with high-growth upside. ### **The Mission** We aren't looking for a traditional brand manager or a corporate strategist. We need a Marketing Architect who understands the gravity of internet culture and knows how to weaponize it. Your job is to lead the entire growth engine, orchestrating high\-velocity campaigns and scaling our presence across the digital landscape with surgical precision. This is a remote, high\-availability role for a leader who views the internet as a 24/7 battlefield and is comfortable operating at the absolute forefront of the Web3 economy. We value "Product\-First" marketing. You aren't just telling a story; you are building an ecosystem. Whether you are an established growth leader or a rising star with a track record of moving markets, we care about your ability to drive momentum. If you have the instinct to identify trends before they happen and the operational discipline to lead a global team, we will give you the resources to define the next generation of digital marketing. ### **Key Responsibilities** * **Growth Architecture:** Design and execute the overarching marketing strategy, focusing on aggressive user acquisition and high\-velocity retention loops. * **Viral Orchestration:** Lead our content and partnership teams to ensure **Partyhat** is consistently at the centre of the cultural conversation. * **Algorithmic Dominance:** Use deep data analytics and proprietary tools to master the algorithms of X, Discord, and Telegram, ensuring our message hits the right audience at the right time. * **Resource Allocation:** Manage the marketing budget with surgical efficiency, deciding where to double down and where to sunset campaigns based on real\-time ROI data. * **Brand Velocity:** Oversee the visual and narrative consistency of the brand, ensuring we maintain a "premium but degen" aesthetic that resonates with a global audience. * **Strategic Leadership:** Act as the primary bridge between Product and Community, ensuring our marketing efforts are perfectly synced with our technical roadmap and operational goals. ### **The Requirements** * **The "General":** You are a battle\-tested leader. You know how to manage diverse teams, from designers to growth hackers, and keep them focused on elite execution. * **Market Intuition:** An innate ability to read the room. You understand sentiment, "vibe shifts," and how to pivot strategies in minutes, not months. * **Hyper\-Availability:** This isn't a 9\-to\-5\. You must be available 7 days a week to lead the team through viral moments, market shifts, and 24/7 global launches. * **Data Mastery:** You are obsessed with metrics. You don't make guesses; you make moves based on hard evidence and predictive modelling. * **Web3 Literacy:** You live on\-chain. You understand decentralized communities, tokenized incentives, and the unique psychology of the modern digital asset holder. * **Operational Excellence:** Self\-motivated and highly organized; you can manage a complex global marketing machine without losing track of the small details. ### **Operational Details** * **Location:** Fully Remote. * **Schedule:** On\-call 7 days a week (Requires high flexibility to manage a global team and 24/7 market cycles). ### **Why Join Us?** We offer more than just a leadership role; we offer the keys to a high\-growth engine. * **Extreme Autonomy:** We value results over red tape. You will have the freedom to build and execute your vision using our streamlined **Ashby** and **Linear** workflow. * **Global Impact:** Lead a brand that is building the future of internet\-native experiences for a massive, worldwide audience. * **A Culture of Momentum:** Join a team that moves at the speed of light. You will be constantly challenged to innovate, scale, and outperform the market. * **High\-Growth Upside:** We value "potential over pedigree." For those who take extreme ownership, there is a clear runway to shape the future of the entire organization.