Job Summary: We are seeking a Social Media Manager specialized in personal branding to design and execute authentic content strategies, manage multiple platforms, and build genuine audiences. Key Highlights: 1. Direct collaboration with inspiring individuals and diverse projects 2. Autonomy to propose strategies and test new ideas 3. Opportunity to build your own personal brand portfolio Hybrid \- Guadalajara, Jalisco We are looking for a Social Media Manager specialized in personal branding — someone who understands how to build real audiences, create authentic content, and position individuals as industry authorities. **Your Responsibilities** * Design and execute content strategies for personal brands (coaches, consultants, entrepreneurs, speakers) * Manage multiple platforms tailored to each individual/brand: Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn * Create and plan content calendars aligned with positioning objectives * Write compelling copy: captions, scripts for reels, newsletters, posts, threads * Manage community engagement: respond to DMs and comments, build authentic relationships * Coordinate content production (photo/video shoots, recordings) * Identify relevant trends, formats, and topics for each niche * Analyze growth and engagement metrics, adjust strategy accordingly * Serve as ghostwriter: capture the unique voice and style of each individual * Willingness to appear on camera when necessary to create content * Coordinate with design and editing teams to produce high-quality content **What We’re Looking For** **Required:** * \+2 years managing social media for personal brands * Portfolio featuring cases of organic growth for personal profiles * Proficiency in at least 3 major platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn * Ability to adapt across platforms based on audience and individual objectives * Excellent copywriting and storytelling skills * Ability to adapt to diverse voices and personalities * Empathy and ability to understand individuals and their audiences * Strategic mindset: you think in terms of business goals, not just engagement * Comfort working directly with clients (people are the content) **Preferred:** * Experience managing your own personal brand * Knowledge of email marketing * Knowledge of websites * English We Offer * Direct collaboration with inspiring individuals and diverse projects * Support team: designers, editors, paid media specialists, audiovisual professionals * Competitive salary \+ performance-based bonuses tied to growth results * Flexible hours, hybrid work model * Autonomy to propose strategies and test new ideas * Opportunity to build your own personal brand portfolio How to Apply Send your application to: alejandrolopez@rsunion.com Subject: Social Media \- Personal Brand – \[Your Name] We’d love to get to know you — please include: * Resume * Portfolio with 2\-3 personal brand cases you’ve managed (including growth metrics) * Short video (2\-3 minutes) telling us: * Your best personal brand case and how you achieved those results * What makes a personal brand authentic and capable of organic growth? Employment Type: Full-time Salary: $10,000\.00 \- $30,000\.00 per month Benefits: * Educational support * Flexible hours * Referral program Application Question(s): * Share links to social media accounts you currently manage or have recently managed. For each account, include: profile URL, platform, management period (start and end month/year), and growth achieved during that period (followers, reach, or engagement). Language: * English (Desirable) Work Location: Remote/hybrid in Mexico City, CDMX