Job Summary: Velcas Capital Humano is seeking a Content Manager with experience in Meta Business Suite and advertising campaigns to plan, execute, and optimize digital content. Key Responsibilities: 1. Manages content calendar for Facebook and Instagram. 2. Develops ideas and scripts for reels, videos, and lifestyle content. 3. Coordinates daily production with video editor and graphic designer. **Velcas Capital Humano is seeking a Content Manager in Mérida, Yucatán** ----------------------------------------------------------------- * Working hours: Monday to Friday, 9:00 am to 6:00 pm. * Base salary of $15,000 to $18,000 monthly (paid biweekly), depending on qualifications + performance bonuses. * No statutory benefits. * Completed bachelor’s degree in a related field (Marketing, IT, Advertising, Design, Communications). * Minimum 5 years of experience in a similar role. * Practical experience managing **Meta Business Suite and advertising campaigns**. * Experience coordinating external vendors or creative teams (editing/design). * Plans and executes the **monthly content calendar** for Facebook and Instagram. * Creates ideas, scripts, copy, and concepts for **reels, videos, tours, testimonials, and lifestyle content**. * Coordinates daily production with **video editor and graphic designer** (briefings, delivery timelines, final quality). * Publishes, schedules, and monitors organic content. * Adapts creative assets for **paid campaigns (Meta Ads)**. * Collaborates closely with the **traffic specialist / media buyer** to launch, adjust, and optimize campaigns. * Manages the digital advertising budget, allocating investment across properties, campaigns, and objectives. * Tracks key metrics: leads, CPL, reach, engagement, conversions, and ad performance. * Proposes continuous improvements based on results and trends. * Ensures visual consistency, tone of voice, and brand guidelines. * Supports coverage of properties, on-site recordings, and on-site content generation when required. **Desired education level:** Higher education – degree holder **Desired experience level:** Expert level **Departmental function:** Marketing / PR / Communications **Industry:** Construction **Skills:** * Meta Ads * Google Ads * Advertising placement * Lead conversion. *This vacancy originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=69b5dd193800003500a5561e&source=indeed