Digital Marketing Analyst

Description

Job Summary: We are seeking a Senior Digital Marketing Analyst to maximize brand visibility and engagement on digital platforms by strategically managing content and channels. Key Highlights: 1. Development and execution of digital strategies 2. Social media management and paid campaigns 3. Analysis and optimization of results using advanced tools **THOR IS LOOKING FOR YOUR TALENT AS A SENIOR DIGITAL MARKETING ANALYST!** **PLEASE PROCEED WITH YOUR APPLICATION BY CLICKING THE FOLLOWING LINK‼** https://thorurbana.buk.mx/s/xRc3MC82xKp4maUZ Job Objective: Maximize brand visibility, reach, and engagement on digital platforms and social media through strategic management of content and channels, in order to strengthen brand identity, attract new customers, and foster customer loyalty. Responsibilities: * Development and execution of digital strategies: Planning and implementation of effective campaigns in SEO, SEM, social media (Facebook, Instagram, TikTok), and content marketing. * Social media management: Creation of relevant and engaging content in coordination with internal teams and agencies; community management; and online reputation monitoring on specific platforms such as Facebook, Instagram, and TikTok. * Analysis and optimization of results: Use of Hootsuite to measure performance, adjust strategies, and improve ROI across each social platform. * Management of paid campaigns: Optimization of digital advertising campaigns on Facebook Ads, Instagram Ads, and TikTok Ads—as well as other platforms—to achieve specific conversion and reach objectives. * Tracking of digital trends: Ongoing research into emerging trends and tools for shopping center social media globally, to maintain competitiveness and online effectiveness. * Video editing for social media using CapCut. Requirements: Bachelor’s degree in Marketing | Communications | Advertising | Design Intermediate English Years of experience: 3–5 years Advertising platforms: - Meta Ads - TikTok Ads - Google certifications AI tools: - ChatGPT - Gemini - Claude - Other artificial intelligence tools Social media management: - Hootsuite (management and reporting) - CapCut (content editing) Key competencies: - Digital marketing strategy - Data analysis - Communication and collaboration - Adaptability Temporary position (4 months) 100% on-site work arrangement Schedule: Monday to Thursday, 9:00 am – 7:00 pm (1.5-hour lunch break); Friday, 9:00 am – 3:30 pm Benefits exceeding statutory requirements Meal vouchers: $5,500 per month Position type: Project-based or fixed-term contract Contract duration: 4 months Salary: $7,709.58 – $20,863.26 per month Benefits: * Meal vouchers Work location: On-site employment