BRAND MANAGER (BRAND MANAGER)

Description

Job Summary: We are seeking a Brand Manager passionate about gastronomy, responsible for leading our brand’s positioning and growth strategy within the restaurant sector. Key Highlights: 1. Lead brand strategy in the restaurant sector 2. Develop and implement marketing campaigns and events 3. Collaborate with teams to ensure a consistent brand experience **Job Description:** We are looking for a Brand Manager passionate about gastronomy and brand building, responsible for leading our brand’s positioning, communication, and growth strategy within the restaurant sector. **Responsibilities** * **Develop and implement** the brand strategy aligned with the restaurant’s business objectives. * **Coordinate** marketing campaigns, promotions, and product launches. * **Oversee** social media, digital content, and advertising materials. * **Analyze** market trends and consumer behavior. * **Organize** events and brand activations to strengthen brand presence. * **Measure and analyze** campaign results and propose strategic improvements. * **Collaborate** with commercial and operational departments to align brand communication and strategy. * **Coordinate and execute** positioning strategies for premium service sales such as wine cellars, gastronomic experiences, private events, and catering. * **Develop** strategic public relations with key clients, media, influencers, suppliers, and commercial partners. * **Coordinate** with operations, sales, and management teams to ensure consistency between brand strategy and in-restaurant experience. * **Identify** gastronomic market trends and innovation opportunities to strengthen the brand’s value proposition. * **Manage** the marketing budget and evaluate return on investment (ROI) of implemented campaigns. * **Ensure** high standards of customer service and experience aligned with brand values. Academic Requirements and Experience **· Academic Background** * Bachelor’s degree in Marketing, Communications, Public Relations, Tourism, Business Administration, or related field. * Specialization or diploma in digital marketing, branding, or experience management is desirable. **· Professional Experience** * Minimum **5 years of experience** in marketing, brand management, or similar roles. * Proven experience in the **restaurant, hospitality, or gastronomic industry** (preferred). **Experience in:** * Brand marketing and positioning strategies. * Public relations and customer service. * Organization of events and gastronomic experiences. * Social media management and digital marketing. * Sales of premium services (events, wine cellars, gastronomic experiences). Competencies **· Technical Skills** * Proficiency in web analytics tools (e.g., Google Analytics). * Proficiency in marketing and CRM tools. **· Soft Skills** * Excellent communication skills, creativity, and strategic thinking. * Negotiation and alliance development abilities. * Collaborative leadership and team management. * Proactivity, autonomy, and results orientation. * Professional image consistent with brand representation. **We Offer** * Competitive salary. * Performance-based bonuses. * Statutory benefits. * Company mobile phone and laptop. * Opportunities for professional growth. * Dynamic work environment within the gastronomic sector. **Specifications** * **IMPORTANT: THIS POSITION IS BASED IN MÉRIDA, YUCATÁN** * On-site work. * Flexibility regarding working hours. * Variable shifts based on restaurant operations or events. * Personal transportation (desirable). Salary: $20,000\.00 \- $25,000\.00 per month Benefits: * Option for indefinite-term contract * Employee referral program * On-site cafeteria service * Company-provided telephone Workplace: On-site employment