JOB PROFILE MARKETING COORDINATOR **Location:** Mérida, Yucatán. **Reports to:** Commercial Manager. **Salary range:** $20,000–$22,000 net monthly + statutory benefits. GENERAL OBJECTIVE OF THE POSITION. Translate BUENVI’s Quarterly Commercial Plan into an executable, governed, and measurable Marketing Plan—coordinating internal resources, external agencies, and AI tools—to ensure marketing functions as a direct enabler of sales, displacement, and business profitability. MAIN RESPONSIBILITIES OF THE POSITION. * Translate the Quarterly Commercial Plan into a Quarterly Marketing Plan. * **Objective:** * Align marketing with actual sales and displacement goals. * Define marketing priorities by project, typology, and inventory. **Objective:** Focus efforts on what drives sales—not operational volume. * Coordinate the creative agency under a quarterly strategic approach. **Objective:** Ensure narrative, messaging, and master concept consistency.**Objective:** Ensure demand generation aligned with the ideal customer profile.**Objective:** Avoid isolated or contradictory efforts.**Objective:** Achieve operational agility without losing control or strategic focus.**Objective:** Ensure visual, messaging, and purpose consistency.**Objective:** Avoid operational saturation and resource dispersion.**Objective:** Facilitate prospect decision-making.**Objective:** Make data-driven decisions—not perception-based ones.**Objective:** Improve conversion and sales velocity.**Objective:** Equip the commercial team with effective tools.**Objective:** Eliminate friction and information loss across departments.**Objective:** Increase productivity without inflating organizational structure.**Objective:** Maintain execution pace and rapid response capability.**Objective:** Enable tactical and strategic decision-making.**Objective:** Ensure operational discipline and timely correction.**Objective:** Maintain governance and institutional focus.**Objective:** Reduce dependency on individuals and strengthen systems.**Objective:** Ensure marketing consistently enables sales. KPIs FOR THE POSITION (MARKETING COORDINATOR LEVEL). * Coordinate the digital agency on strategy, KPIs, and funnel. * Integrate creative and digital strategies into a single executable plan. * Orchestrate execution by the internal marketing team. * Supervise proper execution of campaigns and commercial materials. * Prioritize marketing initiatives based on expected commercial impact. * Ensure consistency among message, channel, and stage of the commercial process. * Measure campaign and marketing activity performance. * Adjust marketing tactics based on results and commercial feedback. * Coordinate production of materials for internal and external sales. * Ensure ongoing alignment between marketing, sales, and after-sales. * Manage use of AI and automation tools. * Supervise delivery timelines and adherence to operational priorities. * Consolidate marketing performance reports. * Participate in weekly, monthly, and quarterly reviews. * Guarantee execution of the Quarterly Marketing Plan. * Document key marketing and coordination processes. * Serve as the strategic liaison between marketing and the Commercial Management. * **Execution of the Quarterly Marketing Plan.** * Objective: ≥ 95%. * **Campaign performance vs. target.** Objective: ≥ 90% of campaigns in green. * **Channel efficiency (cost per lead / sale).** Objective: Within ranges defined by the digital plan.Objective: 100% of campaigns aligned with the defined funnel.Objective: ≤ 48 hours.Objective: ≥ 90% satisfaction from the commercial department.Objective: 100%.Objective: ≥ 95%. RECOMMENDATIONS TO ENSURE PROPER FUNCTIONING OF THIS POSITION. * **Message–channel–objective consistency.** * **Response time to commercial adjustments.** * **Alignment with internal and external sales.** * **Adherence to follow-up cadences (weekly, monthly, quarterly).** * **KPIs in green traffic-light status or with active correction plans.** * Strictly separate **strategy (coordination)** from **execution (operations).** * Prohibit this role from assuming daily creative or operational duties. * Ensure marketing **always reports to the Commercial Management.** * Use the Quarterly Commercial Plan as the sole valid strategic input. * Limit initiatives outside the approved plan. * Govern agencies via quarterly deliverables—not operational tasks. * Use KPIs to trigger decisions—not merely generate reports. * Prioritize commercial value over isolated urgencies. * Document processes to reduce role dependency. * Use AI as a mandatory productivity enabler. Position type: Full-time Salary: Starting at $22,000.00 per month Workplace: On-site employment