Sales Manager

Description

Position Summary: We are seeking a commercial manager with solid experience in the retail, supermarket, and convenience store channels, responsible for leading the commercial strategy and driving company growth. Key Highlights: 1. Lead national and regional commercial strategy. 2. Experience in food and beverage marketing. 3. Drive growth and strengthen key relationships. **Commercial Manager** **Location: Mérida, Yucatán** **Company: Botanas La Lupita** **Job Description:** We are seeking a commercial manager with solid experience in the retail, supermarket, and convenience store channels. Responsible for leading national and regional commercial strategy, expanding the customer portfolio, and strengthening key relationships. This position is critical to driving the company’s growth in the market. Proven experience in food and beverage marketing is mandatory. **Main Responsibilities** * Develop and implement commercial strategies focused on sales growth and market share expansion. * Increase profitability through optimization of pricing, product portfolio, promotions, and commercial costs. * Lead and develop sales teams, enhancing their commitment and performance. * Manage various distribution channels: retail, supermarkets, convenience stores. * Analyze key commercial indicators and make data-driven decisions. * Negotiate with key customers and retail chains. * Ensure proper point-of-sale execution. **Requirements** * Bachelor’s degree in Business Administration, Marketing, Business, or related field. Master’s degree preferred. * Minimum 5 years of experience in commercial management roles within food and beverage or fast-moving consumer goods companies. * Demonstrable experience managing retail, supermarket, and convenience store channels. * Strong analytical capability and results-oriented mindset. * Proficiency in KPIs, budgeting, and headcount \+200 Willingness to travel