Social Media Manager

Description

Job Summary: We are seeking a Social Media Strategist to plan, execute, and optimize our digital strategy, enhancing brand visibility and achieving business objectives. Key Highlights: 1. Design and execute social media strategies to grow the brand. 2. Lead the creation and coordination of innovative digital content. 3. Analyze and optimize campaigns for effective business results. **Objective:** Plan, execute, and optimize the company’s social media strategy to increase brand visibility, build community, attract prospects, and directly contribute to business goals. **Responsibilities:** * Develop monthly content plans aligned with business objectives. * Define communication tone, visual style, and editorial guidelines. * Analyze trends and adapt relevant content. * Propose digital campaigns (product launches, promotions, positioning). * Content Management * Plan publishing calendars. * Coordinate content creation (copywriting, design, video). * Supervise proper posting across social platforms (Instagram, Facebook, TikTok, etc.). * Ensure brand consistency across all channels. * Monitor user interaction (comments, messages). * Define digital customer service guidelines. * Manage crises or negative comments. * Monitor metrics (reach, engagement, conversions). * Prepare monthly performance reports. * Optimize campaigns and content based on data. **Education:** * Bachelor’s degree in Marketing, Communications, Advertising, or related field. **Experience:** * 1\-2 years managing social media and digital strategy. **Knowledge:** * Platform proficiency: Meta Business Suite * Design tools: Canva, Adobe (preferred). * Analytics: social media metrics and digital KPIs. * Copywriting and storytelling. * Digital marketing strategies. **Skills:** * Creativity (with a results-oriented focus—not just “pretty” visuals). * Strategic thinking. * Organization and planning. * Effective communication. * Analytical ability. * Adaptability to trends. Employment Type: Full-time Salary: Starting at $12,000\.00 per month Work Location: On-site employment